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What do you do if your achievements in Public Relations aren't getting the recognition they deserve?

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In the dynamic field of Public Relations (PR), it can be frustrating when your hard work goes unnoticed. Whether you’ve successfully managed a crisis or garnered positive media coverage for your client, recognition is not only a morale booster but also essential for career advancement. If your achievements are not getting the limelight they deserve, it's time to take proactive steps to ensure they are seen and appreciated.

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Rodrigo Lóssio

RP e Marketing para Tech B2B, VCs e Hubs de Inova??o. CEO @ Dialetto, fluente em tecnologia e ecossistemas de inova??o.
Daniel Roberts

Tech + Policy + Crisis | Comms Executive
Phillipe Xavier ?????

Comunica??o Corporativa Estratégica | PR & Social Media | MBA em Marketing

1 Assess Value

To understand why your achievements might be overlooked, begin by assessing their value from an objective standpoint. Consider the impact of your work on your company's or client's objectives. Was there a measurable improvement in brand reputation, or did your campaign lead to a tangible increase in engagement or sales? By quantifying your success, you can create a compelling case for why your achievements should be recognized. This will also help you identify which accomplishments are truly noteworthy and which may not resonate as much with your superiors or peers.

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Rodrigo Lóssio

RP e Marketing para Tech B2B, VCs e Hubs de Inova??o. CEO @ Dialetto, fluente em tecnologia e ecossistemas de inova??o.
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Avalie o impacto do seu trabalho nos objetivos da sua empresa ou cliente, no início dos trabalhos. Lembre-se, cada estratégia de PR bem-sucedida pode ser fator chave de desenvolvimento de uma empresa ou negócio. Busque também definir, registrar e acompanhar as métricas de sucesso de suas a??es de rela??es públicas, como aumento da cobertura da mídia, leads gerados ou melhoria da reputa??o da marca.

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Shivam Bajaj

PR & Events @Praxis Global Alliance| Ex-Edelman (Flipkart Comms) | MBA, NMIMS | Content Creator| Ex-Wynk Music, BA/MA Mass Communications
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By starting to analyse the overall impact of the efforts on the brand, accessing it's value impact on communications decides it's vaiability

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2 Communicate Clearly

Clear communication is the bedrock of PR, and it's equally important when highlighting your achievements. Draft a concise summary of your successes, emphasizing how they align with broader organizational goals. Then, schedule a meeting with your supervisor or team to discuss your accomplishments. Be sure to articulate the strategies you employed and how they contributed to the end results. This not only showcases your achievements but also demonstrates your strategic thinking and commitment to the company's success.

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Rodrigo Lóssio

RP e Marketing para Tech B2B, VCs e Hubs de Inova??o. CEO @ Dialetto, fluente em tecnologia e ecossistemas de inova??o.
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Elabore um resumo conciso e objetivo de seus sucessos, em formato de case, destacando como eles se alinham com os objetivos da organiza??o. Isso n?o só refor?a o valor, mas também destaca a contribui??o para o sucesso do negócio. Use uma narrativa que reforce fatos e métricas que quantifiquem seu sucesso.

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Shivam Bajaj

PR & Events @Praxis Global Alliance| Ex-Edelman (Flipkart Comms) | MBA, NMIMS | Content Creator| Ex-Wynk Music, BA/MA Mass Communications
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Communicating clearly, is a brand's success, its stakeholders, agencies all observe a blue tick in their boxes. Hence, effective communication is necessary

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3 Leverage Networks

Your professional network can be a powerful tool for gaining recognition. Share your achievements with colleagues and industry peers through networking events, professional associations, and online platforms like LinkedIn. When others in your field are aware of your accomplishments, they can become advocates for your work, amplifying the recognition you receive. Moreover, engaging with your network can provide valuable feedback and open doors to new opportunities where your contributions are more likely to be acknowledged.

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Rodrigo Lóssio

RP e Marketing para Tech B2B, VCs e Hubs de Inova??o. CEO @ Dialetto, fluente em tecnologia e ecossistemas de inova??o.
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N?o tenha medo de compartilhar suas conquistas com colegas de trabalho e profissionais do setor. Use plataformas e redes como o LinkedIn para dar visibilidade ao seu trabalho. Sempre fiz isso aqui e me ajudou muito a gerar oportunidades de negócios, bem como refor?ar nossa atua??o com clientes.

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Guga Peccicacco

The PR Guy for Tech Companies | Communications & PR Manager @ Infor Latam | Corporate Communications, ESG, Employer Branding, Branding
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Here is how you can leverage your network to promote your achievements: - make sure that whatever you share with peers, add value to them as well. - be vocal about your achievements, but don’t be a bragging brat. - learn data storytelling skills and apply them to your achievements. - play the ego of your PR clients. They will love to share that they were on this or that news channel. So encourage them to do so, and kindly ask them to tag you so you can “track the resonance”. Good luck out there! Stay strong

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4 Create Content

One way to shine a light on your PR achievements is by creating content that showcases your work. Write case studies, blog posts, or articles that detail the challenges you faced, the strategies you implemented, and the outcomes you achieved. This not only serves as a tangible record of your success but also positions you as a thought leader in the industry. Sharing this content on social media or industry publications can attract attention and validate your expertise.

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Rodrigo Lóssio

RP e Marketing para Tech B2B, VCs e Hubs de Inova??o. CEO @ Dialetto, fluente em tecnologia e ecossistemas de inova??o.
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Crie conteúdos que demonstram seu trabalho. Uma boa história de sucesso pode ser um ótimo exemplo de como suas estratégias de PR est?o ajudando a impulsionar os negócios. Use estudos de caso para demonstrar o impacto de suas estratégias de RP.

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5 Seek Endorsements

Endorsements from clients, media partners, or influential figures in the industry can significantly boost the visibility of your achievements. Request testimonials or quotes from those who have directly benefited from or observed your work. These endorsements can be included in your portfolio, on your LinkedIn profile, or in your performance reviews. They serve as credible evidence of your capabilities and can help persuade others to take notice of your contributions.

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6 Reflect & Refine

Finally, take time to reflect on your approach to gaining recognition. Are there areas where you could be more proactive or strategic? Consider seeking a mentor in the PR field who can provide guidance on how to effectively promote your achievements. Continuously refining your approach based on feedback and results will not only help you gain the recognition you deserve but also enhance your overall PR skills and career trajectory.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Daniel Roberts

Tech + Policy + Crisis | Comms Executive
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Consider an employee centric social campaign that allows team members to amplify news. This can help organically share business updates through your most loyal advocates while also making sure your PR strategy extends to the right audience.

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Phillipe Xavier ?????

Comunica??o Corporativa Estratégica | PR & Social Media | MBA em Marketing
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If people aren't recognizing your achievements, it might be because they don't fully get how PR adds value. Maybe it's up to you to teach your coworkers, bosses, and clients about PR's role in hitting goals and boosting business. Share examples and info to show how PR strategy ties into the organization's success.

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What do you do if your achievements in Public Relations aren't getting the recognition they deserve?

1

2

3

4

5

6

7

1 Assess Value

2 Communicate Clearly

3 Leverage Networks

4 Create Content

5 Seek Endorsements

6 Reflect & Refine

7 Here’s what else to consider

Public Relations

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What do you do if your achievements in Public Relations aren't getting the recognition they deserve?

1

2

3

4

5

6

7

1 Assess Value

2 Communicate Clearly

3 Leverage Networks

4 Create Content

5 Seek Endorsements

6 Reflect & Refine

7 Here’s what else to consider

Public Relations

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