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What do you do if you want to use Trade Shows to transition from a corporate career to entrepreneurship?

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Transitioning from a corporate career to entrepreneurship can be a significant leap. Trade shows, however, offer a unique platform to make this transition smoother. These events are where industries gather to showcase their latest offerings, network, and learn about market trends. As someone looking to pivot into entrepreneurship, trade shows provide you with an opportunity to immerse yourself in your chosen industry, understand your competition, and connect with potential customers and partners. With the right approach, these events can be a catalyst for your entrepreneurial journey, offering insights and connections that might take years to build through other channels.

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1 Networking 101

Networking is the heart of trade shows and a critical step in transitioning to entrepreneurship. Engage with as many people as possible. Start conversations with exhibitors, attend panel discussions, and collect business cards. Remember, your goal is to build relationships, not just gather contacts. Ask thoughtful questions, listen actively, and follow up after the show. This is your chance to learn from experienced entrepreneurs and to let the industry know about your upcoming venture.

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Octavio Alfredo Gutiérrez de Anda

Mentor y asesor de empresas familiares con certificaciones internacionales #ActionCoach
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Ayuda mucho tener un objetivo claro de lo que buscas para que te enfoques en desarrollar los contactos y relaciones que más pueden ayudar a alcanzar tus metas. Cuanto más sólida y abundante sea tu red con respecto a tus objetivos, mejores resultados vas a obtener. La condición fundamental para empezar a construir esa red empieza con preguntarnos ?que puedo yo aportar a ellos de valor? Dando primero, ganan toda la red

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Ashley Wilson
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Use trade shows to build and expand your professional network. Engage with other entrepreneurs, potential mentors, and industry leaders. Collect contact information and follow up after the show to establish and maintain these connections.

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Mike Ganley

Owner. Sales & Marketing Training and Business Development
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If a trade show is worth exhibiting at (and many aren't), then exhibitors should be too busy to engage with every job hunter that wants to engage with them. Better to spot the companies you might want to work for, observe and make notes and follow up after the show. Thinking that you are going to get to meet the decision makers/owners is unrealistic.

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2 Market Research

Trade shows are a goldmine for market research. Walk the floor to observe the latest products and services in your industry. Take note of what's popular, what's not, and identify gaps that your business could fill. Speak with vendors and customers to gain insights into their needs and preferences. This firsthand information is invaluable as it can help shape your business plan and offerings to better meet market demand.

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Ashley Wilson
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Choose trade shows that align with your business niche. Look for events that attract your target audience and where you might find potential business partners, suppliers, and even competitors. Analyzing the exhibitor list and past event successes can help gauge if a trade show is right for your business objectives.

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Mike Ganley

Owner. Sales & Marketing Training and Business Development
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You can undertake considerable research prior to the show if you have registered to visit. Then armed with this you should target those companies that you consider potential and not waste time on the rest because you won't usually have enough time to do so.

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3 Brand Presence

Establishing a brand presence at trade shows can set the stage for your entrepreneurial debut. Consider setting up a booth if it's within your budget. This can serve as a visual representation of your brand and an invitation for attendees to learn more about your business. If a booth isn't feasible, branded materials like flyers or even a wearable item with your logo can help make an impression and start building brand recognition.

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Mike Ganley

Owner. Sales & Marketing Training and Business Development
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If you are exhibiting for the first time you probably will not have a meaningful brand so trying to establish it is nonsense. Better to engage with people who will want something new, different or exciting so make sure you emphasise what solutions your product or services provides.

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4 Learning Curve

Utilize trade shows as a learning platform. Attend workshops and seminars to gain knowledge that can be applied to your business. These educational sessions often cover a range of topics from marketing strategies to industry-specific advancements. The knowledge you acquire here can be particularly useful if you're transitioning from a corporate role that didn't touch on all aspects of running a business.

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5 Strategic Alliances

Forming strategic alliances is another key benefit of trade shows. Look for potential partners who complement your business vision. Whether it's a supplier, a distributor, or a fellow entrepreneur, partnerships can provide resources and support that accelerate your business growth. Engage in meaningful dialogue and explore ways to collaborate for mutual benefit.

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6 Customer Engagement

Finally, trade shows offer the opportunity to engage directly with potential customers. Use this face-to-face interaction to understand their pain points and preferences. Even if you're not yet in business, discussing your ideas and gathering feedback can be incredibly valuable. It's a chance to refine your offerings before you fully launch your enterprise.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to use Trade Shows to transition from a corporate career to entrepreneurship?

1

2

3

4

5

6

7

1 Networking 101

2 Market Research

3 Brand Presence

4 Learning Curve

5 Strategic Alliances

6 Customer Engagement

7 Here’s what else to consider

Trade Shows

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What do you do if you want to use Trade Shows to transition from a corporate career to entrepreneurship?

1

2

3

4

5

6

7

1 Networking 101

2 Market Research

3 Brand Presence

4 Learning Curve

5 Strategic Alliances

6 Customer Engagement

7 Here’s what else to consider

Trade Shows

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