What do you do if you want to transition to Strategic Communications later in life?

2 Learn from experts and peers

The next step is to learn from experts and peers who have experience and expertise in strategic communications. You can do this by taking online courses, reading books and articles, listening to podcasts, or attending webinars and workshops. You can also join professional associations, online communities, or mentoring programs that can provide you with valuable insights, feedback, and guidance. For example, you can check out the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), or the Association for Strategic Communication (ASC) for some resources and opportunities.

3 Apply your skills to real projects

The third step is to apply your skills to real projects that can showcase your strategic communications abilities and achievements. You can do this by volunteering for a cause or organization that you care about, taking on a freelance or consulting gig, or creating your own portfolio or blog. You can also look for opportunities within your current job or industry, such as leading a campaign, initiating a change, or solving a problem. By doing this, you can demonstrate your value, build your confidence, and expand your network.

4 Update your resume and online presence

The fourth step is to update your resume and online presence to reflect your strategic communications skills and goals. You can do this by highlighting your relevant projects, achievements, and learning outcomes, using keywords and phrases that match the strategic communications field and industry, and adding testimonials or endorsements from your clients, colleagues, or mentors. You can also optimize your LinkedIn profile, create a personal website, or use social media platforms to showcase your work and connect with potential employers, partners, or collaborators.

5 Explore new opportunities and challenges

The final step is to explore new opportunities and challenges that can help you grow and advance your strategic communications career. You can do this by searching for jobs, internships, or fellowships that match your interests, skills, and values, applying for grants, awards, or scholarships that can support your learning and development, or joining competitions, hackathons, or innovation labs that can challenge your creativity and problem-solving. You can also network with other strategic communicators, attend events and conferences, or join industry groups and committees.

Transitioning to strategic communications later in life can be a rewarding and fulfilling experience, as long as you are willing to learn, adapt, and take action. By following these steps, you can leverage your existing experience, acquire new skills, and create new opportunities for yourself and others.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?