What do you do if you want to transition into Product Marketing and need a strong support network?

If you are a Subject Matter Expert and you are moving into Product Marketing within the same area/industry, this is giving you a great head start as you were at some point the target customer, you have what we call "organic" empathy. There will be some transferable skills that you will be able to apply in PMM role but some you will need to develop and learn. The top skills that you need to develop to be a good Product Marketing professional: Communication, Collaboration, Good listening skills, Strategic thinking, Product knowledge, Understanding of the customer, Market insights, Competitor knowledge, Ability to interpret the data, Negotiation skills. Be honest with yourself and identify the areas where you need to learn and grow.

Like a Swiss Army knife, product marketing requires a host of skill sets. Key among them: adaptability and flexibility. As part of your skills assessment, assess whether you will thrive in a role that often goes without rigid definition.

Product marketers are also thought leaders and influencers that should convey messages to the market and gain traction and awareness- to fuel such objective such professional should build network with relevant connections across social media, groups, and more

Best way to learn and explore opportunities in Product Marketing is to network with fellow product managers from the industry that is relevant to you. Right connections are important You can join the group, community or any forum. Look for weekend clubs where marketers meet for discussions. Also follow top product marketers on LinkedIn and the blogs written by them

Success in new markets hinges on building strong local connections. Tap into the power of customers, sales teams, partners, and marketing/PR pros to: Launch with impact: Get your product in front of the right people, at the right time, with the right message. Fuel innovation: Gain invaluable insights from the front lines to identify product gaps and drive continuous improvement. Don't underestimate the power of your new network, they will help you to navigate.

Learning is the only way to master anything There are several ways 1. Learn by doing : Join the team of product marketers and take up projects 2. LinkedIn courses and other free courses in the learning websites 3. Look for special courses from universities, there are several executive educations available ( two days to one-week durations) 4. Look for a mentor or shadow a product marketer Good luck

I’d add take a product marketing course with a certification. It signals to employers that you are serious about transitioning and not just applying to random jobs.

I worked in a team of product marketing managers, before I became one. I would recommend to take any job that allows to be part of contribute and learn in the team of product marketing Ask for some projects that can take up, in that way you can learn as well as guided by the experience of others.

Learning by helping PMMs is essential, especially if you are in sales, partnerships or product management. Getting involved and providing an extra hand to your PMMs for outbound/inbound projects offer valuable experience, regardless of your official role. Want to break into Product Marketing? Consider also product partnerships! They're not the same, but the skills overlap: think go-to-market strategy, but with a partner-centric approach. ??

You definitely need to reinforce your expertise in these areas: Similar Experience: Prior experience in marketing, product management, sales, or customer success can be valuable. Project Management: Demonstrated ability to manage projects, timelines, and resources is a critical piece. Communication Skills: Are a key function of the role, and building good product stories and customer/partner content is going to be a fundamental piece Cross-Functional Collaboration: Experience working with different teams (engineering, product, sales, design) is going to be a critical piece of your daily work to achieve common xfn goals.