What do you do if you want to transition from corporate to non-profit communication?

1 Assess Skills

In transitioning from corporate to non-profit communication, begin by assessing your current skills. Non-profits often require a jack-of-all-trades approach, so identify which of your corporate skills are transferable. Strong writing, public speaking, and strategic planning are valuable in any sector. However, you might need to adapt these skills to fit a more emotionally resonant and cause-focused communication style. Additionally, consider acquiring new skills such as grant writing or volunteer coordination, which are more prevalent in non-profit work.

2 Understand Values

Understanding the core values and mission of the non-profit sector is essential. Unlike the profit-driven focus of corporations, non-profits prioritize social impact and community engagement. To effectively communicate on behalf of a non-profit, you need to deeply connect with their cause and convey that passion to their audience. This requires not just a change in language but also in mindset. Engage with current non-profit professionals, attend relevant workshops, and immerse yourself in literature that focuses on social change and non-profit management.

3 Network Widely

Networking is a powerful tool when shifting career paths. Start connecting with professionals in the non-profit sector to learn about their communication strategies and challenges. Attend industry events, join relevant online forums, and volunteer your communication skills to non-profits you admire. This will not only give you invaluable insights into non-profit communications but also demonstrate your commitment to the sector and help you build relationships that could lead to job opportunities.

4 Tailor Resume

Your resume must reflect your readiness for a non-profit communication role. Highlight transferable skills and any volunteer work or projects that align with non-profit values. Tailor your language to show that you understand the importance of community impact and engagement. Use your resume to tell a story of a professional eager to apply their corporate experience to further causes they are passionate about. Remember to emphasize soft skills like empathy and adaptability, which are highly valued in the non-profit world.

5 Gain Experience

If you lack non-profit experience, gaining some can significantly bolster your transition. Consider volunteering or taking on pro bono communication projects for non-profit organizations. This hands-on experience will not only familiarize you with the sector's unique challenges and rewards but also demonstrate your commitment and adaptability to potential employers. It's also an opportunity to refine your storytelling skills, as compelling narratives are crucial in non-profit communications.