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What do you do if you want to transition into Creative Strategy with your current skills and experience?

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Embarking on a career transition can be as thrilling as it is daunting, especially when the target is as nuanced as Creative Strategy. You might wonder how to leverage your existing skills and experiences to break into this dynamic field. The key lies in understanding the essence of Creative Strategy and mapping your current competencies to the demands of this role. Creative Strategy involves devising innovative solutions and strategic planning to achieve creative objectives. It's the art of connecting brand storytelling with consumer behavior to craft compelling narratives that drive engagement and results. By breaking down this process, you can identify where your skills fit and where you may need to augment your expertise.

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1 Assess Skills

To transition into Creative Strategy, begin by conducting a thorough self-assessment of your current skills. Examine your work history, identifying areas where you've demonstrated creativity, strategic thinking, or problem-solving. Have you managed projects, developed marketing plans, or led a team to achieve a goal? These experiences are transferable and valuable in Creative Strategy. Recognize your strengths and also acknowledge the gaps in your skill set that you need to address. This honest appraisal will serve as a foundation for your strategic career pivot.

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Evan Carroll

I Help 8-9 Figure DTC Brands Scale 5+ New Creatives Weekly // $300M+ In Trackable eCom Sales // DM me CREATIVE and let’s chat
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Leverage your existing skills like critical thinking and communication, while acquiring new ones through research, networking, and relevant experience. Craft a tailored portfolio and resume that highlight your ability to think strategically and creatively, and be persistent in applying for entry-level positions within your desired industry or agency.

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Yuvaraj Elumalai

Manager- Creative at XERAGO E-BIZ SERVICES PRIVATE LIMITED
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To transition into Creative Strategy, leverage your skills in critical thinking, problem-solving, and communication to showcase your ability to ideate, analyze data, and develop innovative solutions. Seek opportunities to work on strategic projects, build a portfolio highlighting your strategic thinking, and consider further education or certifications in marketing, advertising, or strategic planning to strengthen your credentials.

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Veronica Rosas

Multimedia Designer | Arts and Culture Administration | Interdisciplinary Artist | Creative Strategist | Art Consultant | Photographer
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Showcase your transferable skills like problem-solving, communication, and creativity ????. Get your hands dirty with side projects or freelance gigs to build your portfolio ????. And don't forget to stay curious and keep learning! ???? Your journey into Creative Strategy starts now! ???

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Guillermo Pérez

Chief Creative Officer
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The first time this became evident was, when starting out, I started noticing the quality of thought that brilliant decision makers on the client side had. How asking fundamental questions, developing mental scenarios and turning an idea on it's head, inside an organized set of goals, opened the doors of strategic understanding to my young copywriter self.

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2 Learn Basics

Once you've assessed your skills, immerse yourself in the basics of Creative Strategy. Familiarize yourself with key concepts such as market analysis, consumer behavior, brand positioning, and the creative process. Understanding these fundamentals will help you see how your existing skills can be applied within the context of Creative Strategy. You don't need to become an expert overnight, but a solid grasp of these concepts is crucial for making informed decisions and contributing to strategic discussions.

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Guillermo Pérez

Chief Creative Officer
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What's most important here, is understanding the concepts. And how they help shape or clarify a set of realities that need to reveal themselves to you. True strategy awesomess brings with it discovery. And owning the basics, getting to them with an attitude or standpoint of "what or where they lead to" will do wonders.

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3 Gain Experience

Gaining practical experience is pivotal in transitioning to Creative Strategy. Look for opportunities within your current role to work on projects that require strategic planning or creative execution. Volunteer for cross-departmental initiatives that expose you to new challenges. If such opportunities are scarce, consider freelance projects or pro bono work for non-profits. Real-world experience will not only enhance your resume but also give you confidence in your ability to execute creative strategies.

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4 Network Widely

Networking is a powerful tool in any career change. Connect with professionals already working in Creative Strategy through social media, professional associations, or industry events. Engage in conversations, ask for advice, and share your aspirations. These connections can provide insights into the industry, offer mentorship, and potentially lead to job opportunities. Remember, relationships built on genuine interest and mutual respect can open doors that may otherwise remain closed.

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Guillermo Pérez

Chief Creative Officer
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The best way to transition is WITHIN the job. A good professional is someone who gets a position by already being ready or fulfilling it's capabilities from the previous one. You are in creative and want to develop your planning chops?, start with your own projects. Insights, developing storytelling, selecting your data, presenting. Partner with fellow workers... offer helping co-workers through a challenging project. Trust me it must be earned and will take grinding... it won't be given to you.

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5 Update Resume

Your resume must reflect your transition into Creative Strategy clearly and compellingly. Highlight relevant experiences, even if they weren't your primary responsibilities, and tailor your language to the creative industry. Use action verbs that convey strategic thinking and creativity. Include any additional training or certifications you've pursued to prepare for this career shift. A well-crafted resume can make a strong impression on potential employers by showcasing your commitment to entering the field of Creative Strategy.

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6 Continuous Learning

Lastly, commit to continuous learning. Creative Strategy is a dynamic field; staying informed about industry trends, emerging technologies, and best practices is essential. Subscribe to relevant publications, attend workshops, and consider further education if necessary. Your willingness to learn and adapt is a testament to your dedication and will be attractive to employers seeking innovative strategists who can navigate the ever-changing landscape of creative industries.

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Guillermo Pérez

Chief Creative Officer
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I'd consider something else that is very important. It is being CONNECTED to what's going on in the world. What's going on on society, politics, economy... finding connections... you can learn about some new tech, but it is how some new tech or new product has an impact on people, society, companies, economy... the tensions, the problems, the opportunities, the misconceptions... this is what gives life to a strategic outlook, WAAAY more than going to seminars, discussions with peers, etc.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to transition into Creative Strategy with your current skills and experience?

1

2

3

4

5

6

7

1 Assess Skills

2 Learn Basics

3 Gain Experience

4 Network Widely

5 Update Resume

6 Continuous Learning

7 Here’s what else to consider

Creative Strategy

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What do you do if you want to transition into Creative Strategy with your current skills and experience?

1

2

3

4

5

6

7

1 Assess Skills

2 Learn Basics

3 Gain Experience

4 Network Widely

5 Update Resume

6 Continuous Learning

7 Here’s what else to consider

Creative Strategy

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