What do you do if you want to switch from traditional to digital marketing roles?

To transition from a traditional to a digital marketing role: Acquire Digital Marketing skills: Learn about SEO, Social Media Marketing, Content Marketing, Email Marketing, and Analytics. Gain hands-on experience: Work on digital marketing projects. Get certified: Obtain certifications in digital marketing from reputable institutions to validate your skills. Network: Connect with professionals in the digital marketing field, attend industry events, and join relevant online communities. Update your resume and portfolio: Showcase your newfound digital marketing skills and experiences effectively. Apply for digital marketing positions: Tailor your applications to highlight your transferable skills and passion for digital marketing.

I come from an IT background and in fact worked as a front end developer for a couple of years before making the switch to digital. I already had some prior experience in copy writing, but I acquired knowledge about digital trends and learned new skills to amke the switch possible.

First, know that traditional and digital marketing are different. Learn from the best, see what others are doing, and understand your audience and where they hang out online. Try different things; you don't have to stick to just one social media platform or marketing method. Each social media platform is unique, and many tools are free to use. Try and keep learning.

Each social media platform is unique, and many marketing tools are free. The best approach is to use these tools and find what gives you the best results. To do that, you need to understand how to measure the results. Data analysis requires learning and practice. The more you understand it, the better you will be at digital marketing.

Every creative brain is different and contains a lot of different ideas. In marketing, you will grow as much as your connections and reach allow. So, always keep collaborating, partnering, sharing, asking for feedback, sharing your experiences, connecting with freelancers, media and learning from others. Keep growing.

Networking in person is not to be overlooked. While networking digitally is invaluable, building authentic relationships in informal and formal networking events could help you take the next step. You can learn so much from a simple conversation or connection, which could help you make the transition you’re looking for!

According to the Market we have to be updated with every new changes and challenges. Updated with tech and time gives complete solutions for management success.

Personal branding is the key ! Make your social profiles look professionnal, share useful content on the topics you want to be recognized as specialist on it, and develop your network. Linkedin is a good platform to start with.