What do you do if you want to switch from a corporate career and consult in live events?

2 Build your portfolio

The next step is to showcase your skills and experience in live events. You need a portfolio that demonstrates your abilities and achievements in planning and delivering successful events. You can start by creating a website, blog, or social media account where you can share your work samples, testimonials, case studies, and insights. You can also look for opportunities to volunteer, intern, or work part-time for live event organizations or agencies. This will help you gain exposure, network, and learn from the experts.

3 Find your niche

The third step is to define your niche and target market. Live events are a diverse and competitive field, so you need to stand out and attract the right clients. You can do this by focusing on a specific type of event, industry, audience, theme, or style that matches your skills and passion. For example, you might specialize in corporate wellness events, music festivals, destination weddings, or virtual events. You can also research the trends, challenges, and opportunities in your niche, and position yourself as a solution provider.

4 Set your rates

The fourth step is to determine how much you will charge for your services. This can be tricky, as you need to balance your value, your expenses, and your market. You can start by researching the average rates for live event consultants in your niche and location. You can also consider different pricing models, such as hourly, fixed, or value-based. You need to factor in your time, expertise, overheads, taxes, and profit margin. You also need to be clear and confident about your rates, and communicate them effectively to your clients.

5 Promote your brand

The fifth step is to market yourself and your services to potential clients. You need to create a strong and consistent brand identity that reflects your niche, value proposition, and personality. You can use various channels and strategies to promote your brand, such as networking, referrals, social media, email marketing, content marketing, or advertising. You need to build trust, credibility, and visibility in your market, and showcase your portfolio and testimonials. You also need to have a clear and compelling pitch that explains what you do, how you do it, and why you are the best choice.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?