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What do you do if you want to secure your first content creation job?

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Embarking on a career in content creation can be both exhilarating and daunting. If you're eager to secure your first content creation job, understanding the steps to get there is crucial. You need to showcase your creativity and technical skills, but also demonstrate a keen understanding of the digital landscape. Whether you're aiming to become a writer, a video producer, or a social media maven, the journey begins with honing your craft and making strategic moves to stand out in a competitive field.

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1 Build Skills

To break into content creation, you must first build a solid foundation of relevant skills. This means becoming proficient in writing, video editing, or whatever medium you're passionate about. You should also familiarize yourself with content management systems and basic graphic design. Continuously improving your skill set through online courses, tutorials, or hands-on practice is essential. Remember, your skills are your most valuable assets when you don't yet have professional experience to lean on.

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Allison Ditmer

Crafting Audience-Obsessed SEO Website Content For Nutrition & Wellness Businesses | 15+ Year Digital Marketer & MBA | Content Strategist | SEO Specialist
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My best advice is to take what you know and find effective ways on how you can help others. I worked in digital marketing for 15 years in the corporate world. Now, I'm using that knowledge to help clients and other freelancers learn about SEO and other content strategies so they can create engaging content that gets attention online. If you don't have several years of experience, dive into learning all you can about the type of content that interests you the most (e.g., writing blogs, creating sales pages, podcasts, videos, etc.) And connect with other creators who are experts in those channels. Continue learning and experimenting. It's the best way to grow.

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Rajesh Jadhav

Content Writer
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Networking: Connect with professionals in the industry through social media platforms like LinkedIn or by attending industry events and conferences. Internships or Freelancing: Consider internships or freelancing opportunities to gain experience and build your reputation. Online Platforms: Utilize online platforms such as Upwork, Fiverr, or Freelancer to find freelance gigs and build your clientele.

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Adnan Jafree

Professional Freelancer
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To secure your first content creation job, focus on your writing skills by practising regularly and seeking feedback to improve your craft. Develop proficiency in SEO techniques to optimise content for search engines and increase its visibility. Familiarise yourself with various content management systems (CMS) and digital publishing platforms. Showcase your creativity, adaptability, and ability to meet deadlines. Build a portfolio showcasing diverse samples of your work across different formats and topics. Networking with professionals in the industry and staying updated on content trends can also enhance your chances of landing your first job.

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Rubén Vizcaíno

Redactor y copywriter - Creador de SoloEduca
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A mí me ha ayudado mucho el leer, leer y leer. Artículos y posts de todo tipo, en inglés y en espa?ol. Pero leerlos con atención y espíritu crítico. Tratando de comprender por qué están escritos así, qué estructura utilizan, qué palabras eligen, etc.

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Engr. Raja Shujahat Zahoor Khan

Civil and Structural Engineer, Ex-Intern at PWD, | BIM |
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Definitely I will build strong resume/portfolio that will showcase my skills and will start approaching to different companies and will learn the things continously

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2 Create Portfolio

Your portfolio is the gateway to your content creation career. It's a curated collection of your best work, showcasing your style and capabilities to potential employers. Start by creating original content that aligns with the type of job you're seeking. If your focus is writing, pen blog posts or articles. For video content creators, produce short films or video clips. Ensure your portfolio is easily accessible online, well-organized, and highlights a diverse range of projects that demonstrate your versatility and expertise.

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Amlan Suryabanshi

Writer building his personal brand
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In addition to this, create a great resume. Both mediums serve as great tools to demonstrate why you might be the right candidate for the person hiring. When creating both of them, make sure you are mentioning: - the key projects you worked on; - the scenarios you had to deal with; - the measures you took to overcome them; - the extent to which you mitigated the challenges; and - the impact/outcome of your actions. Hope this helps!

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3 Network Online

Networking is key in the content creation industry. Start by engaging with professionals and brands on social media platforms such as LinkedIn, Twitter, and Instagram. Share your thoughts on industry trends, comment on posts by companies you admire, and connect with other creators. Join online communities and forums where you can participate in discussions and showcase your knowledge. Networking can lead to collaborations, mentorship opportunities, and even job offers, so don't underestimate the power of making connections.

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4 Offer Value

When reaching out to potential employers or clients, focus on the value you can bring to their projects. Understand their brand and audience, and propose content ideas that would resonate with them. Offering a fresh perspective or a unique approach can set you apart from other candidates. Volunteer to create content for local businesses or non-profits to gain experience and show initiative. Remember, it's not just about what you want from the job, but what you can contribute.

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5 Learn Continuously

The digital landscape is ever-evolving, and staying informed about the latest trends and technologies is vital for a content creator. Subscribe to industry newsletters, follow thought leaders, and attend webinars or workshops. This not only keeps you updated but also provides new insights that can inspire your content. Being able to discuss current trends during interviews shows that you're proactive and invested in your professional growth.

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Fabiana Pimentel
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N?o somente no início da carreira, mas procure estar sempre atualizado. Existem muitos cursos bons gratuitos para quem ainda n?o tem como pagar. Combine especialidades, como copywriting, ux writing, ghost writing, entre outros. V?o expandir seu conhecimento e técnica. Outra dica é seguir profissionais aqui no LinkedIn. Acompanhe as tendências, discuss?es e recomenda??es de cursos e eventos, vai te ajudar a estar por dentro das últimas atualiza??es do seu mercado. E por fim, escreva muito! Parece óbvio, e é. Sem fugir do clichê, mas a prática leva a perfei??o!

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6 Freelance First

Securing a full-time position might take time, so consider starting with freelance work. Freelancing allows you to build a diverse portfolio while gaining real-world experience. Look for freelance opportunities on job boards or by reaching out directly to companies. Be proactive in pitching your services and explaining how you can address their content needs. Freelancing can also help you understand the business side of content creation, including negotiating rates and managing client relationships.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to secure your first content creation job?

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2

3

4

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1 Build Skills

2 Create Portfolio

3 Network Online

4 Offer Value

5 Learn Continuously

6 Freelance First

7 Here’s what else to consider

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