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What do you do if you want to revive your SEM skills after a layoff?

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Being laid off can be a challenging experience, but it also presents an opportunity to refine and upgrade your skills, including those in Search Engine Marketing (SEM). SEM is the practice of marketing a business using paid advertisements that appear on search engine results pages (SERPs). If you've been away from the SEM game for a while, you might find that the landscape has evolved. The algorithms change, new features are introduced, and best practices are updated. To get back on track, you'll need to refresh your knowledge and stay abreast of the latest trends and techniques.

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Jonas Ploth

Gründer & Gesch?ftsführer @Elevads | Ex-Google | PPC Enthusiast ?? Sharing my PPC Tips & passion on Marketing??????…

1 Update Basics

To revive your SEM skills post-layoff, start by updating your foundational knowledge. Reacquaint yourself with the core principles of SEM, including keyword research, ad copywriting, bid management, and the structure of campaigns and ad groups. Brush up on the current best practices for each of these elements. Understanding the basics is crucial because they serve as the building blocks for more advanced strategies. Familiarize yourself with any changes in SEM platforms' user interfaces or new tools that may have been introduced during your hiatus.

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Jonas Ploth

Gründer & Gesch?ftsführer @Elevads | Ex-Google | PPC Enthusiast ?? Sharing my PPC Tips & passion on Marketing?????? StartUp Enthusiast
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Reviving your SEM skills starts with a refresh of the basics. The fundamentals of SEM, like keyword research and bid management, remain crucial, but best practices evolve. Reviewing the latest guidelines and platform updates ensures your foundational knowledge is current. This step re-establishes a solid base, making it easier to build upon with new trends and advanced techniques.

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2 Learn Trends

The next step is to immerse yourself in the latest trends and updates in the SEM world. Search engines frequently update their algorithms and introduce new ad formats and features. To stay competitive, you must be aware of these changes and understand how they affect your campaigns. Subscribe to industry blogs, follow SEM experts on social media, and join online forums where professionals discuss the latest news and strategies. This will help you catch up with current trends and anticipate future shifts in SEM practices.

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Jonas Ploth

Gründer & Gesch?ftsführer @Elevads | Ex-Google | PPC Enthusiast ?? Sharing my PPC Tips & passion on Marketing?????? StartUp Enthusiast
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The digital marketing landscape, especially SEM, is fast-paced and continually changing. Catching up on the latest trends, algorithm updates, and industry best practices is essential. Engaging with current content, attending webinars, and following thought leaders can provide valuable insights into what's new and what's next, keeping your skills relevant in a competitive job market.

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3 Practice Skills

Once you've updated your knowledge and learned about the latest trends, it's time to put theory into practice. Create mock campaigns to apply what you've learned in a risk-free environment. Use SEM tools to conduct keyword research, craft ad copy, and set up dummy campaigns. This hands-on approach will help solidify your understanding of SEM concepts and give you the confidence to manage real campaigns effectively. Practicing will also help you identify areas where you may need further study or improvement.

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Jonas Ploth

Gründer & Gesch?ftsführer @Elevads | Ex-Google | PPC Enthusiast ?? Sharing my PPC Tips & passion on Marketing?????? StartUp Enthusiast
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Hands-on practice is one of the most effective ways to sharpen your SEM skills. Utilize platforms like Google Ads and Bing Ads to run trial campaigns, even if on a small scale or through simulations. This approach helps you apply what you've learned and regain confidence in your abilities. Remember, the more you practice, the more proficient you become.

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4 Network Online

Networking is a powerful tool for professional development, especially after a layoff. Connect with other SEM professionals online through LinkedIn, Twitter, or specialized SEM communities. Engaging with your peers can provide valuable insights, job leads, and moral support. Share your experiences and ask for advice. You may find mentors who can offer guidance or peers who are going through a similar situation. Networking can open doors to freelance opportunities or even full-time positions.

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5 Take Courses

Consider enrolling in online courses or certifications to further enhance your SEM skills. Many reputable organizations offer courses that range from beginner to advanced levels. These courses often cover the latest industry standards and provide practical assignments that can help you apply what you've learned. Upon completion, certifications can also add credibility to your resume, showing potential employers that you are committed to staying current in your field and are proactive about your professional development.

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6 Experiment Often

Finally, don't be afraid to experiment with your SEM strategies. The digital marketing landscape is one that rewards innovation and adaptability. Test different keywords, ad copy variations, and bidding strategies to see what works best. Analyze the performance data to gain insights into user behavior and preferences. Continuous experimentation will not only help you refine your SEM tactics but also keep your skills sharp and relevant in a constantly evolving industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to revive your SEM skills after a layoff?

1

2

3

4

5

6

7

1 Update Basics

2 Learn Trends

3 Practice Skills

4 Network Online

5 Take Courses

6 Experiment Often

7 Here’s what else to consider

Search Engine Marketing (SEM)

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What do you do if you want to revive your SEM skills after a layoff?

1

2

3

4

5

6

7

1 Update Basics

2 Learn Trends

3 Practice Skills

4 Network Online

5 Take Courses

6 Experiment Often

7 Here’s what else to consider

Search Engine Marketing (SEM)

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