What do you do if you want to rebuild your personal brand in event planning after a layoff?

After experiencing a layoff in the event planning industry, I took a step back to assess the reality of my situation. I acknowledged the challenges ahead and recognized that rebuilding my personal brand would require a strategic approach and a willingness to adapt to the changing landscape of the industry. By honestly evaluating my strengths, weaknesses, and opportunities, I gained clarity on the areas where I needed to focus my efforts and developed a plan to move forward with confidence.

A layoff is a chance to step back and assess your event planning career. Be honest about your strengths - project management, budgeting, creative vision? Identify areas for improvement - are there in-demand skills you need to learn? Example: You excel at logistics but haven't embraced new virtual event technologies. This self-evaluation helps you refine your personal brand. Highlight your strengths in your resume and portfolio. Address any skill gaps by taking online courses or attending workshops to showcase your commitment to staying relevant in the evolving event planning industry.

Dans ce genre de moment il est très important de faire un break, faire une rétrospection, faire une introspection. à ce stade un audit personnel s'impose. il faudra évaluer la situation du marché qu'on se prépare à affronter.

Joining discussions like these keep me up to snuff on relevant insight in real time from real people in my industry. The networking, collaborative feedback & stimulation that come from engaging in forums like these are priceless…

Level Up: Sharpen Your Event Planning Skills Bounce Back Tip #3: Embrace Continuous Learning The event planning world is dynamic! Stay ahead of the curve by learning the latest trends and technologies. Pursue relevant courses or certifications to enhance your skillset and marketability. Example: Take an online course on hybrid event management, a growing trend in the post-pandemic era. This not only boosts your expertise but showcases your dedication to professional growth. By upskilling, you reposition your brand to meet current industry demands, making you a more attractive candidate to potential employers.

Oui mettre à jour ses compétences, relève de la réalité, dans un monde où tout évolue très vite, le fait d'acquérir de nouvelles compétences vous rend compétitif, et vous donne beaucoup d'aisance dans l'utilisation des solutions proposées.

In event planning, connections are key, especially during a career transition. Reconnect with former colleagues, mentors, and industry professionals. Attend virtual or in-person events, join event planning associations, and participate in online forums. Example: Join a local chapter of the International Live Events Association (ILEA) to connect with fellow event professionals and stay updated on industry trends. Active networking keeps you visible, opens doors to new opportunities and collaborations, and provides valuable insights into the event planning landscape. It's your chance to showcase your expertise and remind the industry of your talent!

Le réseautage, le networking est crucial dans le business, c'est l 'interconnexion entre des personnes dans un monde en mutation, s'ouvrir au monde, la découverte de nouveaux horizons est la meilleure manière de batir son business.

Your online presence is your digital storefront! Revamp your LinkedIn profile, highlighting your event planning skills and experience. Consider creating a professional website or portfolio showcasing past projects and your unique planning approach. Example: Build a website featuring stunning photos of events you've managed and testimonials from satisfied clients. Engage on social media platforms like Instagram (for visual event inspiration) or Twitter (for industry news and trends). Share insightful content, event planning tips, or behind-the-scenes glimpses. A strong online presence attracts potential employers or clients, showcasing your expertise and passion for creating unforgettable events.

Mettre un visage sur ce qu'on fait est la meilleure manière d'entretenir la confiance, entre la marque, les clients et les prospects. Les réseaux sociaux constituent une plate forme très puissante, pour interagir avec l'extérieure ,pour se faire contraire et faire connaitre son produit le plus vite.

il faut toujours offrir un service, ou un produit de qualité, cela y va de la satisfaction des client, et c'est ce bon retour, qui te permettra de batir une belle relation, et ainsi fidéliser la clientèle.