What do you do if you want to maximize your networking opportunities at Marketing Operations conferences?

Develop a concise and compelling elevator pitch that highlights your professional background, skills, and interests. Be ready to articulate what sets you apart and how you can add value to potential connections.

- I research attendees, set clear goals, and have my elevator pitch ready. - Engaging on social media beforehand and attending pre-event meetups helps too. - Being proactive ensures meaningful connections and fruitful discussions

Prepare: Research speakers and attendees beforehand to identify key contacts. Set Goals: Determine what you want to achieve, like insights, mentorship, or partnerships. Participate: Engage in sessions and social events to increase visibility. Use Social Media: Connect via LinkedIn, Twitter using the conference hashtag. Bring Business Cards: Always have them on hand for new contacts. Follow Up: Send personalized messages post-event to maintain connections. Schedule Meetings: Arrange one-on-one discussions if possible. Be Genuine: Express genuine interest in others’ work and offer value. Stay Organized: Note key details from conversations for future actions. Reflect and Act: Post-conference, review and act on connections made.

To maximize your networking at Marketing Operations conferences, it's essential to prepare beforehand by researching speakers and attendees. Engage actively in sessions and strike up conversations during breaks to build meaningful connections. Utilize conference apps and social media platforms to connect with others and share valuable insights. Finally, follow up promptly with personalized messages to solidify these connections and continue nurturing relationships for long-term professional benefits. Remember, networking is a two-way street—be sure to offer support and resources to your connections as well.

You have paid to be there, so make sure that you are spending your time effectively. Make sure to make deep connections with people and actually try to understand what they do, what their goals are, and how you can help them or find someone at the conference who could help them. This is a great way to provide value and meet high level people that you can build with in the future.

I agree with the prompt follow up, sometimes I’ve been contacted a couple of weeks after I’ve met someone at an event, in my opinion this appears lazy. If someone contacts you within 48 hours of meeting, it shows they value your connection and you’re more likely to stay top of mind.

Be proactive in exchanging contact information with new connections you meet at the conference. Carry business cards or use digital tools like LinkedIn QR codes to facilitate easy information exchange.

Look for opportunities to offer value to your network by sharing relevant resources, insights, or introductions. Be generous with your time and expertise, and demonstrate a genuine interest in helping others succeed.