What do you do if you want to make the most of networking events in corporate real estate?

1 Prepare Thoroughly

Before you step into a networking event, ensure you're well-prepared. Research the attendees and companies that will be there. Understand the market trends and current events in corporate real estate to hold informed conversations. Have a clear idea of what you want to achieve—be it finding potential clients, meeting new investors, or seeking industry advice. Preparation also includes having your business cards ready and your elevator pitch polished. Remember, being prepared shows professionalism and helps you make the most of every interaction.

2 Dress Appropriately

Your attire speaks volumes before you even say a word. In corporate real estate, dressing professionally is key to making a good first impression. Opt for business attire that is both comfortable and appropriate for the event's setting. Your goal is to project confidence and approachability. Dressing appropriately not only influences how others perceive you but also how you feel about yourself, which can affect your ability to network effectively.

3 Engage Actively

Active engagement is crucial at networking events. Approach people with a friendly demeanor and be genuinely interested in what they have to say. Listen attentively and ask insightful questions that demonstrate your knowledge of the industry. Share your experiences and views on corporate real estate trends when appropriate. By engaging actively, you create meaningful conversations that can lead to stronger professional relationships.

4 Follow Up Promptly

After the event, follow up with the contacts you've made within 24 to 48 hours. Send personalized messages expressing your appreciation for the conversation and suggesting a next step, such as a meeting or a call to discuss potential collaboration opportunities. Prompt follow-up is essential as it keeps the momentum going and shows that you value the connection made at the event.

5 Leverage Social Media

Social media platforms are powerful tools for extending your network beyond the event. Connect with new contacts on LinkedIn, share insights from the event on Twitter, or post a brief write-up on your experience on your professional blog. Engaging online helps maintain the connections you've made and increases your visibility in the corporate real estate community.

6 Nurture Relationships

Networking isn't just about making initial contact; it's about building and nurturing relationships over time. Keep in touch with your connections by sharing relevant articles, congratulating them on their achievements, or inviting them to other events. By consistently adding value and staying present, you turn casual contacts into lasting professional relationships within the corporate real estate sector.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?