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What do you do if you want to keep up with the latest research methodologies in Marketing Research?

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Marketing research is a dynamic and evolving field that offers valuable insights for businesses and organizations. However, to stay relevant and competitive, you need to keep up with the latest research methodologies and techniques that can help you collect, analyze, and interpret data more effectively and efficiently. In this article, you will learn some practical tips and strategies to update your skills and knowledge in marketing research.

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Park Thaichon

??Associate Head of School (Research) | UniSQ School of Business
Dr. Raghu Yadaganti

Senior lecturer in Marketing ,Department of Management Studies - Skyline university kano
Ankesh Saxena

Co-Founder and CBO - Acutus AI Insights | Podcaster @ The Collaborative Canvas | TRP Magazine | Learn and Grow | Market…

1 Subscribe to journals and newsletters

One of the easiest ways to keep up with the latest research methodologies in marketing research is to subscribe to reputable journals and newsletters that publish high-quality articles, reviews, and case studies on various topics and trends. Some of the most popular and influential journals and newsletters in marketing research include Journal of Marketing Research, International Journal of Research in Marketing, Marketing Research, and Quirk's Marketing Research Review. You can access these publications online or in print, and benefit from their insights, recommendations, and best practices.

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Ankesh Saxena

Co-Founder and CBO - Acutus AI Insights | Podcaster @ The Collaborative Canvas | TRP Magazine | Learn and Grow | Market Research | Personal Branding | Consumer Insights | Sales | ESOMAR member | MRSI Member |
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To stay updated on the latest research methodologies in marketing research, prioritize continuous learning and professional development. Engage in industry conferences, workshops, and webinars to gain insights from experts and peers. Subscribe to academic journals, blogs, and publications dedicated to marketing research to access cutting-edge research and trends. Join professional associations and networking groups to exchange ideas and stay informed about emerging methodologies and best practices.

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Amarabha Banerjee

DVP (Content, Training & Digital Strategies) - Influencer Verticle
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The best way to start would be to Step 1 --> Dive into the latest marketing trends, adverts & promotions across social media platforms by different brands & individuals Step 2 --> Find the ones which have made organic impact (not the promoted or pushed ones) Step 3 --> Find out the central themes of the viral ones Step 4 --> For the promoted ones, find the ones that resonated most with audiences and why. Try and segregate factors like celeb impact, theme impact, audience connect, style impact. Step 5 --> Dive deep into different segments like FMCG, Media, News, Music, Films and find out the separate tones and methodology of the top advertisers. Step 6 --> Distill audience behavior insights from the above process and apply

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2 Join online communities and forums

Another way to keep up with the latest research methodologies in marketing research is to join online communities and forums where you can interact with other marketing researchers, experts, and enthusiasts. You can ask questions, share opinions, exchange tips, and learn from others' experiences and perspectives. Some of the most active and helpful online communities and forums in marketing research include ResearchGate, LinkedIn Groups, Reddit, Quora, and Stack Exchange. You can also follow relevant hashtags, keywords, and influencers on social media platforms like Twitter, Facebook, and Instagram.

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3 Attend webinars and workshops

A third way to keep up with the latest research methodologies in marketing research is to attend webinars and workshops that offer training, education, and certification on various aspects and tools of marketing research. You can learn from leading experts and practitioners, gain hands-on experience, and network with peers and mentors. Some of the most reputable and reliable sources of webinars and workshops in marketing research include American Marketing Association, ESOMAR, GreenBook, and Marketing Research Association. You can find and register for these events online or in person, depending on your availability and preferences.

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4 Experiment with new tools and techniques

A fourth way to keep up with the latest research methodologies in marketing research is to experiment with new tools and techniques that can help you conduct, manage, and report your marketing research projects more efficiently and effectively. You can explore and test different software, platforms, and applications that can help you with data collection, analysis, visualization, and presentation. Some of the most popular and innovative tools and techniques in marketing research include online surveys, mobile ethnography, text analytics, data dashboards, and infographics. You can find and try these tools and techniques online or offline, depending on your budget and needs.

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5 Read books and blogs

A fifth way to keep up with the latest research methodologies in marketing research is to read books and blogs that provide comprehensive, in-depth, and up-to-date information and guidance on various topics and issues in marketing research. You can learn from the expertise, experience, and advice of authors, bloggers, and thought leaders who have mastered and applied various research methodologies and techniques in their fields and industries. Some of the most recommended and relevant books and blogs in marketing research include The Market Research Toolbox, Marketing Research Kit for Dummies, QuestionPro Blog, and SurveyMonkey Blog. You can access these books and blogs online or in print, and use them as references and resources.

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6 Network with peers and mentors

A sixth way to keep up with the latest research methodologies in marketing research is to network with peers and mentors who can support, inspire, and challenge you to improve your skills and knowledge in marketing research. You can connect with other marketing researchers, professionals, and students who share your interests, goals, and challenges. You can also seek guidance, feedback, and advice from mentors, coaches, and consultants who have more experience, knowledge, and connections in marketing research. Some of the best ways to network with peers and mentors in marketing research include attending conferences, events, and meetups, joining associations and clubs, and participating in online groups and forums.

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álvaro Malheiros

Market Intelligence Manager | Consumer Insights | Analytics | Research | Future Studies
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New products are coming up every now and then. Stay in touch with your network and your trusted peers to exchange experiences and use cases. New methodologies are always welcome, but should be used cautiously before influencing strategic business decisions.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Park Thaichon

??Associate Head of School (Research) | UniSQ School of Business
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When it comes to staying current with data collection approaches, it's vital to learn, adapt, and apply new methods if you're unfamiliar with alternatives beyond surveys and interviews. However, effective research isn't solely about utilizing the latest methodology; it's also about addressing the research problem or selecting an approach capable of solving the issue at hand. While new methodologies may offer additional insights and opportunities, it's essential to consider the specific question we're aiming to answer.

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Dr. Raghu Yadaganti

Senior lecturer in Marketing ,Department of Management Studies - Skyline university kano
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Utilise cutting-edge analytics techniques like machine learning, natural language processing, and predictive modelling to extract valuable insights from extensive datasets and improve the precision and comprehensiveness of market analysis.

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Salvador Téllez

Líder de Proyecto Estudios de Mercados & Marketing en Coppel
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Para estar al día con las metodologías de Investigación de Mercados, es esencial adoptar un enfoque proactivo y multifacético. Primero, inscríbete en cursos y seminarios web que ofrezcan las últimas tendencias y herramientas. Segundo, sigue publicaciones y blogs líderes en el campo para obtener insights y análisis profundos. Tercero, participa en redes profesionales y foros de discusión; el intercambio con colegas puede ofrecer perspectivas valiosas. Además, asiste a conferencias y eventos de la industria para aprender directamente de los expertos y ampliar tu red de contactos. Por último, mantén tus habilidades analíticas afiladas y adapta nuevas tecnologías para mejorar la recopilación y análisis de datos.

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What do you do if you want to keep up with the latest research methodologies in Marketing Research?

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1 Subscribe to journals and newsletters

2 Join online communities and forums

3 Attend webinars and workshops

4 Experiment with new tools and techniques

5 Read books and blogs

6 Network with peers and mentors

7 Here’s what else to consider

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