What do you do if you want the freedom and flexibility of being a freelance copywriter?

When craving the freedom and flexibility of freelance copywriting, I start by building a diverse portfolio showcasing my skills and expertise. Then, I actively network and market myself to potential clients, both online and offline. I establish clear communication and set realistic expectations with clients regarding deadlines and deliverables. Additionally, I prioritize time management and self-discipline to ensure I meet project goals while maintaining work-life balance. By staying organized and continuously improving my craft, I enjoy the perks of freelancing while delivering top-notch copywriting services.

Continuously polish your copywriting skills by studying best practices, attending workshops or webinars, and practicing writing across various formats and industries.

Vraiment... Formez-vous ! Au maximum ! Ce n'est pas en lisant un bouquin ou avec les 10 meilleures techniques de copywriting que vous allez être bons dans ce domaine. Le copywriting est un métier ultra technique qui demande beaucoup de travail pour chaque mission et l'expérience va rapidement jouer un r?le important ! D'ailleurs, oubliez l'idée que le copywriting est un métier d'écriture, c'est avant tout un métier de marketing. Aimer écrire ne suffit pas. Bref, formez-vous bien !

Sharpen your copywriting sword. Dive into marketing psychology, learn the art of persuasion, and master different copy formats. Your pen needs to be mightier than the average, turning readers into buyers. Upgrade your skills; the freelance world waits for no one.

A portfolio is like your personality, the first impression needs to be impactful! Develop a strong portfolio showcasing your writing samples, including diverse examples of your work across different industries, formats, and styles. Highlight your expertise, creativity, and versatility in your portfolio to show your ability to meet the needs of potential clients.

Your portfolio is your passport to freelance success. Period. Fill it with diverse, killer copy that shows off your skills. No real clients yet? No problem. Help out non-profits or craft campaigns for imaginary brands. Make it shine online; this is your first impression.

Setting rates is simple. Start by considering your needs. How many peanuts do you want to eat? How much do the peanut bowls cost? How much does it cost to rent a home or office to eat your peanuts in? One thing is clear: If you want to have plenty of peanuts, don't charge peanuts. Peanuts are for eating and people generally don't accept payment in peanuts. Don't write for peanuts, ever. Or free. That includes contributing valuable insights to articles on LinkedIn for the benefit of LLMs. Give them peanuts instead, because everyone can use peanuts.

Research industry standards and compare rates among other freelance copywriters. Make sure that your rates are competitive yet reflective of your skills and expertise.

Pricing yourself right is a fine art… Research what others charge but adjust for your unique blend of skills and experience. Be clear and confident about your rates. As you grow, don’t shy away from adjusting them… Your talent’s worth it.

Setting rates as a content writer is crucial because, well, we all need to pay the bills, right? But seriously, establishing fair rates ensures that your time and expertise are valued appropriately. It's like putting a price tag on your brilliant ideas and witty wordplay. Plus, it helps weed out those who think they can get top-notch content for the price of a cup of coffee. So, set your rates wisely, because as they say, good content doesn't come cheap, but it's definitely worth it!

Utilize freelance platforms, job boards, and online marketplaces to find freelance copywriting opportunities. Use your existing network and ask for referrals from satisfied clients or colleagues to expand your client base and secure new projects. The best is to reach out directly to businesses or agencies that may require copywriting services, pitching your services and demonstrating the value you can offer.

This is often the hardest part! In my experience, building relationships with potential referrers like graphic designers, web developers, social media managers and VAs is a great investment of your time. My first client came through a referral from a graphic designer who I had reached out to to let them know I was now freelance. Also, build a social presence, an optimised website, let EVERYONE you know you're freelancing and cold pitch (ethically).

One can start marketing themselves by: 1. Building a professional website or an online profile is crucial. Add a strong portfolio and client testimonials. 2. Don't underestimate the power of networking, both online and offline. 3. Regularly create content, engage on social media, and understand the needs of your target audience.

These 2 have always helped me - 1. Build a portfolio - easiest way is to write on social channels and have a dedicated audience 2. Create a proposal that shows your personality & authenticity

Marketing yourself is always important. By effectively promoting your services through platforms, such as your website, social media, and professional networks, you increase visibility and credibility within the industry. It not only attracts clients seeking high-quality content but also positions you as a trusted authority in your field. Ultimately, strategic self-marketing ensures that you attract clients who recognize and appreciate the value you bring to their projects.