What do you do if you want to establish yourself as a go-to expert in brand strategy?

There are 2 ways to showcase yourself as a go-to expert: 1. Knowledge & Insights: Having deep subject matter expertise and data-driven solutions to the problem at hand 2. Expertise & Experience: Having worked in similar problem areas and have successfully implemented a solution that addressed the issue directly.

Brand strategy is an ever-evolving field. Stay curious, continue learning, and adapt to changes in the industry. Embrace new technologies, methodologies, and emerging trends. By staying at the forefront of the industry, you can solidify your reputation as a go-to expert in brand strategy.

To establish yourself as a go-to expert in brand strategy, focus on deepening your knowledge through continuous learning and practical experience. Create valuable content, network with industry professionals, and actively seek speaking opportunities to showcase your expertise. Develop a strong personal brand, consistently deliver exceptional results for clients, and adapt to industry changes to solidify your reputation as a trusted authority in brand strategy.

Produce high-quality content that provides valuable insights and actionable advice related to brand strategy. This could include blog posts, articles, whitepapers, case studies, infographics, videos, or podcasts. Participate in industry forums, groups, and discussions both online and offline. Share your insights, ask thought-provoking questions, and engage with other professionals to build relationships and establish credibility within the community.

Share your expertise and insights through thought leadership content. Start a blog or contribute articles to industry publications and platforms. Create valuable and informative content that addresses common challenges, provides practical tips, and showcases your expertise. Consider using different formats such as articles, videos, podcasts, or infographics to reach a wider audience.

Build relationships with other professionals in the field of branding and marketing through networking events, industry conferences, and online communities. Collaborate with other experts on joint projects, speaking engagements, or content creation initiatives to expand your reach and credibility. Seek out opportunities to contribute as a guest speaker, panelist, or workshop facilitator at industry events and conferences to showcase your expertise and thought leadership.

Offer value to others by providing free resources, tools, or templates related to brand strategy. Share your knowledge, answer questions, and contribute to discussions on industry forums or social media groups. By being generous with your expertise and helping others, you can establish yourself as a trusted authority in the field.

Develop a unique perspective or approach to brand strategy that sets you apart from others in the field. This could involve specializing in a niche area, adopting an innovative methodology, or leveraging your unique background and experiences. Showcase your thought leadership by publishing articles, blog posts, whitepapers, or case studies that offer valuable insights, analysis, and actionable strategies related to brand strategy.

Determine a specific area or niche within brand strategy where you can specialize. Brand strategy is a broad field, and positioning yourself as an expert in a particular aspect, such as brand positioning, brand storytelling, or brand architecture, can help you differentiate yourself and build credibility.

Do what everyone else isn't doing. There are many avenues to help create a successful brand business and it starts with learning what the "market" is doing then doing the complete opposite. If you look the same, then you will not stand out. Don't be afraid to publically announce what everyone else is getting wrong.

Make sure you can claim without any apology or bullshit a number of ideally high profile examples / case studies. If you can take no shame in banging their drum and in claiming your part in the success It’s not a time to be shy. There are too many folk claiming stuff they hardly played a part in who profess to be experts so if you are the real deal don’t hold back!!

2 are the key elements. Strategic/synthetic/analytical/penetrative thinking & Bravery. Bravery to act. Knowledge, experience as well as a genius mindset if you dare not use them is just Wikipedia.