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What do you do if you want to establish meaningful connections at networking events?

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Networking events can be a great opportunity to expand your professional circle, learn from others, and create new opportunities. However, they can also be intimidating, stressful, and overwhelming if you don't know how to approach them effectively. How can you make meaningful connections at networking events without feeling awkward, anxious, or out of place? Here are some tips to help you prepare, engage, and follow up with potential contacts in a way that builds trust, rapport, and value.

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1 Set your goals

Before you attend a networking event, it's important to have a clear idea of what you want to achieve. Do you want to meet specific people, learn about a certain topic, or explore new opportunities? Having a specific goal will help you focus your attention, prioritize your time, and measure your success. Write down your goal and keep it in mind as you plan your strategy.

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Nicholas Robb - Stoic Solopreneur

? Grew my design sidehustle into a multi 6-figure biz on a 3day week. ? Now I help burned-out freelancers build a profitable solo business that puts life first, by sharing systems that maximise your freedom.
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Many "networking groups" are coffee clubs for people with too much free time ?? Don't join general networking groups, find communities where your audience is active. Vet your groups carefully. Seek out the movers and shakers. Find "superconnectors" who know many of your ideal clients. You never know where you'll meet your next client. Write, refine and practice a 20 second, 60 second and 5 minute pitch for your business value offer. don't get caught off guard if someone asks on the fly. Never sell at networking. ever. people can smell the sell. Chat like you would in real life. Ask. listen. If they have a problem offer advice. If they want paid help they'll reach out. The value compounds over time.

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2 Do your research

Once you have your goal, you need to do some homework. Find out who will be attending the event, what their backgrounds and interests are, and what they are looking for. You can use social media, websites, or newsletters to get some information. This will help you identify who you want to talk to, what you can offer them, and how you can start a conversation.

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3 Prepare your pitch

You don't want to sound rehearsed or salesy, but you do want to have a concise and compelling way to introduce yourself and your value proposition. A good pitch should answer three questions: who are you, what do you do, and why should they care. It should also include a hook, a question, or a story that sparks curiosity and invites further dialogue. Practice your pitch until you feel confident and comfortable.

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4 Be curious and attentive

When you arrive at the event, don't just look for people who can benefit you. Be open to meeting anyone who might share your interests, values, or goals. Approach them with a smile, a handshake, and a genuine compliment. Then, listen more than you talk. Ask open-ended questions that show your curiosity and attention. Try to find common ground, learn something new, or offer some help. Don't interrupt, check your phone, or scan the room while talking.

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Ania James Menopause Coach

Helping Perimenopausal Women Feel 30 Again But Wiser and Stronger
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I think that being authentic and curious about other people is the best advice. Let people talk and listen actively, without trying to advise them or tell your part of the story. Make them feel like they are the most interesting person in the room. Its so simple yet so difficult

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5 Follow up and follow through

The most important part of networking is not what happens at the event, but what happens after. Don't let your connections fade away. Follow up with them within 24 hours with a personalized email, a phone call, or a social media message. Remind them of who you are, what you talked about, and what value you can provide. Also, follow through on any promises or commitments you made. If you said you would send them a resource, an introduction, or a feedback, do it as soon as possible. This will show your professionalism, reliability, and interest.

Networking events can be challenging, but they can also be rewarding if you know how to make the most of them. By setting your goals, doing your research, preparing your pitch, being curious and attentive, and following up and follow through, you can establish meaningful connections that can lead to lasting professional relationships.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jaya Narinesingh

Empowering Neurodiverse Individuals and Professionals Through Resilience Coaching, Specialised Learning, and English Language Mastery | Building Balance, Confidence, and Global Communication Skills
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In my experience, particularly with linkedin - there is a high business transaction expectation. When I joined linkedin it was to learn from others, understand how people interact through networking. However, when some realise that you don't want to pay for their business deals they drop you like a hat. Saying that, I have also made genuine connections so my advice is to be as authentically you as you can be, genuine interest can build meaningful connections too. My second little piece of advice is to have a lot of patience, it takes time and effort to build those genuine connections, don't push the connection, let them unfold naturally.

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Dorota Kosiorek

GTM leader @Tractable | Coach, Mentor, Advisor | Tips for (ex)consultants on how to set boundaries, smart systems and avoid burnout using power of your brain | ?? Life Creators newsletter
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My advice while aiming to create a meaningful relationship is making it personal. Find a common thing with a person you aim to get closer to. Keep notes of things important to them like names of kids, pets, where they live, what's their hobby etc. Each time you connect ask those personal (but safe) questions. People appreciate that and personal connection makes business easier. Also - give. Offer help, information without asking for anything in return. Be a giver in your professional relationships and this will come back to you sooner that you expect. But not necessarily from the same person so keep that in mind!

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What do you do if you want to establish meaningful connections at networking events?

1

2

3

4

5

6

1 Set your goals

2 Do your research

3 Prepare your pitch

4 Be curious and attentive

5 Follow up and follow through

6 Here’s what else to consider

Life Coaching

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What do you do if you want to establish meaningful connections at networking events?

1

2

3

4

5

6

1 Set your goals

2 Do your research

3 Prepare your pitch

4 Be curious and attentive

5 Follow up and follow through

6 Here’s what else to consider

Life Coaching

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