What do you do if you want to enhance real estate showings with virtual reality?

1 Why use VR for real estate showings?

Virtual Reality (VR) can offer numerous advantages for real estate showings, such as saving time and money by eliminating the need for physical visits and travel expenses. It can also expand your market reach by enabling buyers from anywhere in the world to view your listings. Moreover, VR can increase your conversion rate by providing a more immersive and memorable experience for buyers. Additionally, it can help you differentiate yourself from competitors by demonstrating your innovation and professionalism. Finally, it can highlight the best features and potential of your properties by utilizing interactive and customized elements.

2 How to create VR content for real estate showings?

In order to create virtual reality (VR) content for real estate showings, you will need two main components: a 360-degree camera and a VR software. A 360-degree camera is a device that captures the entire surroundings of a location in high resolution, while a VR software is a program that stitches the images together and adds effects, sounds, and animations. Matterport, Kuula, and EyeSpy360 are some examples of VR software for real estate. To create VR content, you must follow these steps: select a suitable 360-degree camera from models such as Ricoh Theta, Insta360, and GoPro Fusion; plan your shooting strategy by deciding which rooms and angles to capture; use a tripod or monopod to stabilize your camera; take multiple shots of each room and move the camera to different positions; transfer the images to your computer and edit them using the VR software; adjust the brightness, contrast, color, and sharpness of your images; preview and test your virtual tour on different devices; and add labels, descriptions, floor plans, and other information to your virtual tour.

3 How to share VR content for real estate showings?

Once you have created your VR content, you will need to share it with your potential buyers and clients. Embedding your virtual tour on your website or social media pages can let anyone who visits your online platforms access and explore your properties. Additionally, sending your virtual tour link via email or messaging apps allows you to target specific buyers and clients. Moreover, hosting live or recorded VR sessions enables you to interact with buyers and clients in real time or asynchronously and guide them through your virtual tour. You can use tools like Zoom, Skype, or Facebook Live to host these sessions.

5 How to measure VR results for real estate showings?

To measure the results of your VR efforts for real estate showings, you will need to use some metrics and tools that can help you track and evaluate the impact and effectiveness of your VR content. For instance, analytics tools like Google Analytics, Facebook Insights, or YouTube Analytics can be used to measure how many people view and visit your VR content. Heat maps and eye tracking tools can also be used to observe how people look and move around your VR content. Additionally, metrics like dwell time, bounce rate, repeat visits, completion rate, leads, inquiries, appointments, offers, sales, referrals, return on investment, cost per acquisition, and customer lifetime value can help measure engagement, retention, conversion rates and revenue. Surveys, ratings, reviews and testimonials can also be used to measure how satisfied and loyal people are with your VR content and services.