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What do you do if you want to build a strong network of professionals in brand strategy?

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Networking is an essential skill for any professional, but especially for those who work in brand strategy. Brand strategy is the process of creating, developing, and communicating the unique value and identity of a brand to its target audience. It involves research, analysis, creativity, and collaboration with various stakeholders and experts. To succeed in this field, you need to build a strong network of professionals who can offer you insights, feedback, opportunities, and referrals. But how do you do that? Here are some tips to help you grow your network of brand strategists.

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Sana Shaikh

Director Of Brand Strategy || Helping Brands Worldwide In Their Marketing and Sales Funnel With Dynamic Video…
Leonardo Alisson Macedo

Especialista em Gest?o de Marcas e Branding | Projetos Especiais | Planejamento Estratégico | Rádio
Vagelis Vrouvas

Brand Strategist. Head Creative Director

1 Connect with your peers

One of the best ways to network is to connect with your peers who share your passion and interest in brand strategy. You can find them online, through social media platforms, blogs, podcasts, newsletters, or forums that focus on brand strategy topics. You can also join local or global communities, groups, or associations that cater to brand strategists, such as the Brand Strategy Network, the Branding Strategy Insider, or the Association of National Advertisers. By engaging with your peers, you can learn from their experiences, exchange ideas, and support each other.

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Sana Shaikh

Director Of Brand Strategy || Helping Brands Worldwide In Their Marketing and Sales Funnel With Dynamic Video Strategies.
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Start by attending industry events, conferences, and workshops. Engage with professionals on social media platforms like LinkedIn and join relevant groups or forums. Seek mentorship from experienced professionals and participate in networking events or meetups. Collaborate on projects, share insights, and offer assistance to others in the field. Cultivate meaningful relationships and continuously expand your network through genuine connections and proactive engagement.

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Leonardo Alisson Macedo

Especialista em Gest?o de Marcas e Branding | Projetos Especiais | Planejamento Estratégico | Rádio
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Networking is essential. Having a network of contacts in the field is indispensable. In addition to maintaining contacts with my college peers, I always seek to expand my professional network here on LinkedIn! This helps me a lot in my daily life.

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Zaid ?? S.

Brand Positioning Coach + Ghostwriter helping your skills and ideas find their unique space through strategy and content.
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There are many ways both online and offline to help you network and connect with your industry peers. But if you want a 'strong network' then it's important to be authentic. No pretence. Transparency and authenticity are what truly build a strong network.

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2 Attend events and workshops

Another way to network is to attend events and workshops that are relevant to brand strategy. These can be online or offline, formal or informal, free or paid. They can range from webinars, podcasts, masterclasses, and courses, to conferences, meetups, hackathons, and panels. By attending these events and workshops, you can expand your knowledge, discover new trends and tools, and meet potential mentors, collaborators, or clients.

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Leonardo Alisson Macedo

Especialista em Gest?o de Marcas e Branding | Projetos Especiais | Planejamento Estratégico | Rádio
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Events and workshops featuring Top Voices are always welcome. In our field of expertise, staying updated is the name of the game. Speaking personally, I like to follow these individuals to gauge the pulse of the market!

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3 Showcase your work and expertise

A third way to network is to showcase your work and expertise in brand strategy. You can do this by creating a portfolio, a website, a blog, or a social media profile that showcases your projects, case studies, testimonials, and awards. You can also share your insights, opinions, tips, and best practices on various platforms, such as Medium, LinkedIn, Twitter, or Quora. By showcasing your work and expertise, you can establish your credibility, attract attention, and generate leads.

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Leonardo Alisson Macedo

Especialista em Gest?o de Marcas e Branding | Projetos Especiais | Planejamento Estratégico | Rádio
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It's crucial to have a portfolio that showcases your work and accomplishments. Remember, you are your work. So, sell yourself with confidence! It's as simple as that ;)

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4 Ask for introductions and referrals

A fourth way to network is to ask for introductions and referrals from your existing contacts. You can do this by reaching out to your colleagues, clients, friends, or family who might know someone who works in or is interested in brand strategy. You can also ask your contacts to recommend you to their network, or to endorse you on platforms like LinkedIn. By asking for introductions and referrals, you can leverage your existing relationships, expand your reach, and create new opportunities.

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Leonardo Alisson Macedo

Especialista em Gest?o de Marcas e Branding | Projetos Especiais | Planejamento Estratégico | Rádio
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LinkedIn is a great platform for that. It allows you to gather all the professional information, as well as the portfolio. Whenever I need references, I always opt for this channel!

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5 Follow up and stay in touch

A fifth way to network is to follow up and stay in touch with your connections. You can do this by sending a thank-you note, a feedback request, a resource suggestion, or a congratulation message after an interaction. You can also follow up by sharing relevant updates, news, articles, or events that might interest them. You can also stay in touch by commenting on their posts, liking their content, or inviting them to join your groups or communities. By following up and staying in touch, you can build rapport, trust, and loyalty with your connections.

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Harika Gudipati (Social Media Manager)

Empowering Founders & Coaches 2.5X their Reach in 84 Days through Powerful Storytelling| LinkedIn Personal Branding Strategist | Ghost Writer | Social Media Manager | SEO Content Writer
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Whether it's a simple thank-you note after a meeting, offering helpful resources, or congratulating someone on a promotion – taking the time to follow up shows genuine interest. These small gestures help build trust and create a more meaningful connection.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Vagelis Vrouvas

Brand Strategist. Head Creative Director
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Work like a puzzle. I connect pieces of colleagues' expertise, on the web, in seminars, on social media platforms-LinkedIn, claiming partnerships, taking part in volunteer activities.

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Harika Gudipati (Social Media Manager)

Empowering Founders & Coaches 2.5X their Reach in 84 Days through Powerful Storytelling| LinkedIn Personal Branding Strategist | Ghost Writer | Social Media Manager | SEO Content Writer
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Contribute to the community by sharing your knowledge and insights. Offer to write a guest article for an industry blog, speak at a local meetup, or mentor someone newer to the field. Giving back strengthens your reputation and visibility within the brand strategy community.

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Vagelis Vrouvas

Brand Strategist. Head Creative Director
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The bee goes to the nectar. You become the "nectar" in your professional insights, opinions, research, strategy proposals. Then the "bees" will come.

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Vagelis Vrouvas

Brand Strategist. Head Creative Director
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"I'm joining the military." With others Brand Strategist. But I also make sure to present innovative thoughts, suggestions, etc. Becoming an attraction. I know where to find them. Linkedin, social media platforms, events, etc. You can be looking, but they can also be looking for you.

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What do you do if you want to build a strong network of professionals in brand strategy?

1

2

3

4

5

6

1 Connect with your peers

2 Attend events and workshops

3 Showcase your work and expertise

4 Ask for introductions and referrals

5 Follow up and stay in touch

6 Here’s what else to consider

Brand Strategy

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What do you do if you want to build a strong network of professionals in brand strategy?

1

2

3

4

5

6

1 Connect with your peers

2 Attend events and workshops

3 Showcase your work and expertise

4 Ask for introductions and referrals

5 Follow up and stay in touch

6 Here’s what else to consider

Brand Strategy

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