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What do you do if you want to become a successful self-employed coach?

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Embarking on the journey to become a successful self-employed coach can be both exhilarating and daunting. You're pursuing your passion for helping others grow professionally and personally, but also stepping into the world of entrepreneurship. It's a path that requires not just expertise in your coaching domain, but also savvy business acumen and relentless self-promotion. The key is to blend your coaching skills with entrepreneurial strategies to create a sustainable practice that resonates with your target audience.

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Sarah Short

Turning qualified coaches into well-paid professionals | ICF-Accredited Marketing Courses For Coaches | Mentoring |…

1 Define Niche

Identifying your niche is crucial in the crowded coaching market. You need to pinpoint what you excel at and the specific type of client you wish to serve. This isn't just about what you're good at; it's about finding the intersection where your skills meet client needs and market demand. A well-defined niche makes it easier to tailor your marketing efforts and develop specialized programs that truly benefit your clients, setting you apart from competitors.

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Avelino Fernández

Escribo post y newsletter, o desarrollo TU GPT Personalizado para que escriba como tú, con tu tono, tu acento, tu deje y tus chascarrillos. Cofundador de CopyWriting inmobiliario y de TU GPT personalizado.
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Identify your niche and target audience, invest in your own professional development and coaching skills, build a strong online presence through a website and social media, network with potential clients and collaborators, and consistently deliver high-quality coaching services while seeking feedback for improvement.

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2 Build Brand

Your brand is your promise to your clients. It's what they think of when they hear your name and it's the essence of your professional identity. Developing a strong, consistent brand involves more than just a logo or a color scheme; it's about crafting a story that speaks to who you are as a coach, what you stand for, and how you can uniquely solve your clients' problems. Your brand should permeate every aspect of your business, from your website to your social media presence.

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Sarah Short

Turning qualified coaches into well-paid professionals | ICF-Accredited Marketing Courses For Coaches | Mentoring | Straightforward, No Nonsense, Actionable Marketing Techniques | Prices from ￡3100 (inc VAT)
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I often see coaches sharing their story to ‘build rapport’. They pour their troubled and/or difficult past out in long posts. The truth is that no one really cares about your story (apart from you, and other coaches of course) apart from how your story relates to them. When you start a new coaching business things like branding, websites and head shots feel important. They’re nowhere near as important as finding paying clients. Without paying clients you don’t have a business, you have a hobby. With a strong, empathetic and knowledgeable marketing message you build your brand with what you say - and that includes carefully curated (and relevant) bits about you and your life. Your marketing message must be both ethical and authentic.

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3 Marketing Plan

As a self-employed coach, mastering the art of marketing is non-negotiable. You must create a comprehensive marketing plan that outlines your strategies for reaching potential clients. This includes identifying the right marketing channels, whether it be through social media, content marketing, networking events, or other avenues. Your plan should focus on creating value and building relationships rather than just selling your services.

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Sarah Short

Turning qualified coaches into well-paid professionals | ICF-Accredited Marketing Courses For Coaches | Mentoring | Straightforward, No Nonsense, Actionable Marketing Techniques | Prices from ￡3100 (inc VAT)
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A marketing plan comes after a marketing message. After all, you can’t devise a route until you have a destination, can you. The message must demonstrate your knowledge, understanding of, and empathy for the kind of client that you want to work with - those who are in the target audience (or niche - same thing) you choose. Once you know WHAT you need to say, you can figure out how and where you’re going to say it and the how/where is your marketing plan.

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4 Offer Value

One of the most effective ways to attract and retain clients is by offering undeniable value. This could mean providing free resources, such as blogs, ebooks, or webinars, that showcase your expertise and help potential clients solve some of their problems. By giving away a bit of free advice or insights, you demonstrate your worth and establish trust, making it more likely that they'll turn to you when they're ready for more in-depth coaching.

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Sarah Short

Turning qualified coaches into well-paid professionals | ICF-Accredited Marketing Courses For Coaches | Mentoring | Straightforward, No Nonsense, Actionable Marketing Techniques | Prices from ￡3100 (inc VAT)
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Offering value in the form of free resources cannot happen until you understand who you’re offering those resources too. Different target audiences need different resources. For example, a career coach could offer all sorts of resources but they would be different depending on where in their career a potential client is. A new graduate and someone wanting to their next move to be to C-Suite wouldn’t need the same resources.

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5 Client Relationships

Building strong relationships with your clients is the backbone of a successful coaching practice. You need to listen to their needs, provide personalized guidance, and support them as they work towards their goals. Happy clients not only lead to repeat business but also to referrals. Delivering exceptional service and maintaining open communication channels will ensure that your clients feel valued and understood.

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Sarah Short

Turning qualified coaches into well-paid professionals | ICF-Accredited Marketing Courses For Coaches | Mentoring | Straightforward, No Nonsense, Actionable Marketing Techniques | Prices from ￡3100 (inc VAT)
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In my (significant) experience of working with coaches to support them to build financially viable coaching businesses, I have found that coaches are already very good at maintaining excellent client relationships. The idea that every client is a potential referrer is a bit misleading. Unless you’re coaching within ‘corporate’, building a referral process takes time. Even if you are, it’s not as simple as ‘find the first few clients and the rest will come by referral’. An important caveat here is about those coaches with existing ’monetiseable credibility’. These are coaches who had credibility with their potential clients BEFORE they learned to coach. This credibility is usually built over years of a stellar career.

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6 Continuous Learning

Finally, as a self-employed coach, you must commit to lifelong learning. The field of coaching and the business landscape are ever-evolving, and staying at the forefront of industry trends, methodologies, and tools is essential. Investing in your own professional development through courses, certifications, or attending conferences can not only enhance your coaching skills but also provide fresh insights that you can pass on to your clients.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you want to become a successful self-employed coach?

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2

3

4

5

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7

1 Define Niche

2 Build Brand

3 Marketing Plan

4 Offer Value

5 Client Relationships

6 Continuous Learning

7 Here’s what else to consider

Career Development Coaching

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What do you do if you want to become a successful self-employed coach?

1

2

3

4

5

6

7

1 Define Niche

2 Build Brand

3 Marketing Plan

4 Offer Value

5 Client Relationships

6 Continuous Learning

7 Here’s what else to consider

Career Development Coaching

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