登录查看更多内容

Last updated on 2024年10月1日

What do you do if you want to become a successful freelance content strategist?

由人工智能和领英社区提供技术支持

Embarking on a freelance career in content strategy can be both exhilarating and daunting. As a freelance content strategist, you are responsible for planning, developing, and managing content to achieve specific business objectives. This involves understanding the target audience, creating a content plan, and measuring its effectiveness. The journey to becoming successful in this field requires dedication, adaptability, and a continuous learning mindset. You'll need to be well-versed in the latest digital marketing trends, SEO practices, and content management systems, as well as possess strong communication and project management skills. With the right approach, you can build a rewarding career helping businesses communicate their message effectively.

此文章中的业界达人

由社区从 9 条内容中精选。了解更多

1 Understand Basics

To begin your journey as a freelance content strategist, it's crucial to have a solid grasp of the basics. Content strategy involves planning content creation, delivery, and governance. You need to understand how to conduct content audits, create style guides, and map out editorial calendars. A strong foundation in SEO and user experience design is also essential since your content must be both discoverable and engaging. Familiarize yourself with the tools and platforms commonly used in the industry to streamline your workflow and enhance your offerings.

添加您的观点

Rotem Gal

Head of SEO at AI21 Labs
举报内容
1. Develop a strong portfolio showcasing diverse content strategy projects. 2. Network with potential clients and industry professionals. 3. Stay updated on content marketing trends and best practices. 4. Hone your communication and negotiation skills. 5. Offer value-added services such as SEO optimization and analytics. 6. Continuously refine your strategy based on client feedback and results. 7. Set clear goals and deadlines for projects. 8. Establish competitive pricing structures. 9. Invest in ongoing education and training. 10. Provide exceptional customer service to build long-term relationships.

已翻译

赞
Mihirsinh Parmar

Helping CEOs create a strong personal brand on LinkedIn and X. | Financial Content Specialist
举报内容
Everyone who is aspiring to shape up a career as a content strategist ,first and foremost thing is to learn the basics . Start learning SEO, Long form, Short form and content Audits. Also learn to analyze insights

已翻译

赞

2 Build Portfolio

Your portfolio is your calling card in the freelance world. Start by showcasing projects you've worked on, even if they were for personal or pro bono work. Include a variety of content types such as blog posts, social media campaigns, and e-books to demonstrate your versatility. Each piece should highlight your strategic thinking and the results achieved. Remember, potential clients want to see a clear connection between your strategy and business outcomes, so include case studies or testimonials whenever possible.

添加您的观点

Jen Mathews

Digital Marketing Director ? Merging Creativity and Analytics for Results ?? B2B & D2C Content Marketing Certified
举报内容
When I started out, I did a lot of pro bono work for nonprofits and small businesses. This is so important when you're new to content strategy or new to a specific industry. You can easily build out a nice-looking portfolio this way.

已翻译

赞
Chinasa Joyce Onwe

Content Strategist/Freelance Writer
(已编辑)
举报内容
Even if you haven't completed any jobs but you have know the nitty gritties of content strategy, you can create an abstract portfolio. You can present your portfolio as Google doc file, since you don't have a website yet Just make sure to inform the client that you are a beginner. What a potential client is looking to see is that you know how to do the work. There's always a question of what should make up a portfolio? As stated above, content strategy involves planning, creating, distributing and evaluating varieties of content. Planning involves researching keywords, crafting titles, and drawing a monthly or weekly calendar for the content type. Your portfolio could contain an article you wrote, or content calendar you planned.

已翻译

赞
Mihirsinh Parmar

Helping CEOs create a strong personal brand on LinkedIn and X. | Financial Content Specialist
举报内容
Start practicing on projects. Don't focus on revenue at this moment , in fact focus on building a strong portfolio that helps you to get bigger projects with good amount of revenue.

已翻译

赞

3 Network Actively

Networking is vital in the freelance community. Attend industry events, engage in relevant online forums, and join professional groups to meet potential clients and peers. Offer insightful comments and share your expertise without expecting immediate returns. Building relationships takes time, but it often leads to referrals and collaborations that can expand your client base. Remember, your network is not just a source of work; it's also a support system and a valuable resource for exchanging ideas and staying updated on industry trends.

添加您的观点

4 Enhance Skills

As a content strategist, you must stay ahead of the curve. This means continuously enhancing your skills and knowledge. Follow thought leaders in the industry, subscribe to relevant blogs, and take online courses to keep abreast of the latest trends in digital marketing and content management. Learn about new tools that can help you work more efficiently or offer additional services to your clients. Your ability to adapt to changes and offer up-to-date solutions will set you apart from the competition.

添加您的观点

Ashish Bhatnagar

Content Strategist | Article Writer | Freelance Editor | Blogger
举报内容
Mainly there are 3 areas in which you want to keep improving your skills as a content strategist: 1- SEO (especially on-page SEO) 2- Research and analysis (this is crucial to analyze reports and the performance of content being posted by your competitors) 3- Content creation trends and best practices (to stay relevant with emerging content types and the needs of your audience)

已翻译

赞

5 Market Yourself

Marketing yourself effectively is key to attracting clients. Develop a personal brand that reflects your expertise and unique approach to content strategy. Use social media platforms to share your thoughts on industry developments and showcase your work. A well-maintained blog or website can also serve as an effective platform to demonstrate your knowledge and attract potential clients. Tailor your messaging to speak directly to the needs of your target market, emphasizing how your skills can solve their specific challenges.

添加您的观点

6 Manage Projects

Finally, successful freelance content strategists excel at project management. You'll need to juggle multiple clients, deadlines, and deliverables. Develop a system for tracking projects and communicating with clients. Use tools like content management systems and project management software to keep everything organized. Being reliable and delivering quality work on time will help you build a reputation for professionalism, which is crucial for sustaining and growing your freelance business.

添加您的观点

Ashish Bhatnagar

Content Strategist | Article Writer | Freelance Editor | Blogger
举报内容
It's important that whatever system you put in place to manage your projects is both scalable and easy to use. There's no point choosing sophisticated PMS solutions if they eat a substantial chunk of your margins, or if there's such a steep learning curve in them that it throws your schedule off-balance. If you can work efficiently with a simple Google Sheet, there's nothing wrong with that. On the other hand, if you want to choose a proper PMS solution, there's no harm in choosing solutions like Asana or ClickUp too. Just make sure that you can afford them and work with them easily before you make them a part of your arsenal.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Ridhi Anand

Investments Content & Copy Writer at Policybazaar | Content Writer & Strategist | SEO Writer | Copywriter | Wordsmith | Researcher
举报内容
Here are some key steps to become a successful freelance content strategist: -Master the Fundamentals: Grasp content strategy's core principles like planning, creating, and managing content to achieve business goals. Learn content auditing, style guide creation, and editorial calendar building. -Build Your Expertise: Become well-versed in SEO (Search Engine Optimization) and user experience (UX) design to ensure your content is discoverable and engaging. -Create a Strong Portfolio: Showcase your skills with a portfolio highlighting past projects and content samples. -Network and Market Yourself: Build connections on relevant platforms like LinkedIn. Create a professional website and use social media to establish your expertise.

已翻译

赞
Gbenga Adebiyi

Over 15 years of experience in Content, Marketing, and Sales | Performance Marketer + Content Strategist | Copywriter | Freelance SCALE UP Coach
举报内容
To succeed as a freelance content strategist: Hone skills: Master content marketing, copywriting, and SEO. Network: Build connections. Explore platforms: Check Upwork,, and Toptal for opportunities

已翻译

赞

Content Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What do you do if you want to become a successful freelance content strategist?

1

2

3

4

5

6

7

1 Understand Basics

2 Build Portfolio

3 Network Actively

4 Enhance Skills

5 Market Yourself

6 Manage Projects

7 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

更多Content Strategy相关文章

更多相关阅读内容

What do you do if you want to become a successful freelance content strategist?

1

2

3

4

5

6

7

1 Understand Basics

2 Build Portfolio

3 Network Actively

4 Enhance Skills

5 Market Yourself

6 Manage Projects

7 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

查看其他技能