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What do you do if you struggle with assertiveness at networking events as a marketer?

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Networking events can be a goldmine for marketers, offering a chance to meet potential clients, partners, and peers. However, if you find yourself struggling with assertiveness in these social settings, you're not alone. Many professionals face this challenge, but overcoming it is crucial for making the most of these opportunities. Assertiveness is not about being aggressive; it's about confidently expressing yourself and your ideas. As a marketer, your ability to network effectively can significantly impact your career and business outcomes. Let's explore how you can boost your assertiveness and make networking events work for you.

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Emilio Canessa ??

Director of Global Adoption @ DFINITY Foundation (ICP) | Master CX | Master Brand Communication | Public Speaker on…
Kyle Kendrick, M.A., PMP

Helping non-tech professionals break into IT & land 6-figure roles—WITHOUT coding | Instructor, Coach & Consultant |…
S.Huei F.

?? Multilingual Chartered Marketer in Tech | ?? Scaling Regional Growth with Agile Innovation | ?? Next-Gen AI & Low…

1 Know Your Worth

Understanding and believing in your professional value is the foundation of assertiveness. Before attending networking events, remind yourself of your achievements, skills, and the unique perspective you bring to the table. This self-affirmation can boost your confidence, making it easier to introduce yourself and engage in conversations. Remember, you have earned your place in the room, and your contributions are valuable. Networking is a two-way street, and just as you are there to learn from others, they can benefit from your insights and experience as well.

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2 Set Goals

Going into a networking event with clear objectives can help focus your interactions and make it easier to initiate conversations. Decide on what you want to achieve, whether it's meeting specific individuals, learning about particular trends, or simply making a certain number of new contacts. Having these goals in mind provides a roadmap for the event and can alleviate some of the pressure you might feel about being assertive. It also gives you a reason to approach people and a topic to start the conversation, which can be a significant hurdle when you're feeling less confident.

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3 Practice Pitches

Your elevator pitch is a concise way to introduce yourself and your value proposition. Practice it until it feels natural. This preparation allows you to present yourself assertively without stumbling over your words when someone asks what you do. Remember, your pitch should not just be about selling yourself; it's about starting a meaningful dialogue. Tailor it to be engaging, inviting questions and further discussion. When you know what you want to say and how to say it effectively, you'll feel more in control and assertive.

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S.Huei F.

?? Multilingual Chartered Marketer in Tech | ?? Scaling Regional Growth with Agile Innovation | ?? Next-Gen AI & Low Code/No Code SaaS Integration | ???? Cutting-Edge Marketing Insights & Tech Trends |
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Consider adding an 'Elevator Pitch Simulator' to your prep toolkit. I once used this method with a VR setup to simulate diverse networking scenarios. Practicing in near-real environments massively boosted my confidence and adaptability in live situations! Also, try 'Pitch Peer Reviews.' Organize a team swap where you present pitches to each other for feedback. This practice not only refined my pitch but also sparked a collaborative spirit among us, making each pitch a collective triumph!

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4 Body Language

Your body language speaks volumes before you even say a word. To project assertiveness, pay attention to your posture, eye contact, and handshakes. Stand tall, maintain eye contact, and offer a firm handshake. These non-verbal cues can help you appear more confident and assertive, even if you're feeling nervous on the inside. Additionally, smiling and nodding during conversations show that you are approachable and actively engaged, which can encourage others to interact with you more openly.

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5 Listen Actively

Assertiveness is not just about expressing yourself; it's also about being a good listener. Show genuine interest in what others have to say by asking questions and providing thoughtful responses. This can help build rapport and make the person you're speaking with feel valued. By being an attentive listener, you create a positive impression that can make others more interested in what you have to say. It's a subtle way of asserting your presence in the conversation without dominating it.

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Kyle Kendrick, M.A., PMP

Helping non-tech professionals break into IT & land 6-figure roles—WITHOUT coding | Instructor, Coach & Consultant | 15+ Years | PhD Candidate
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Active listening is good - nodding, making eye contact, maybe summarizing what's been said. But the art of "close listening" goes deeper. It's more than letting the speaker know you hear them. It's entering an almost meditational space where the listener is fully immersed in the presenter's universe. Active listening shows interest. But practicing close listening blocks out all the noise that can take away from the true meaning of what’s being expressed. The listener isn't formulating responses or mentally checking out. They become a human sponge. And are then able to uncover hidden needs and desires that the speaker may not even know they had. They start to trust the listener so much that they view them as a trusted confidant and advisor.

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6 Follow Up

The work doesn't end when the networking event does. Assertiveness includes following up with the contacts you've made. Send personalized messages referencing your conversation and expressing interest in keeping in touch. This can solidify the connections you've made and open doors for future opportunities. It shows that you're proactive and serious about building professional relationships, which are key traits of an assertive marketer.

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Emilio Canessa ??

Director of Global Adoption @ DFINITY Foundation (ICP) | Master CX | Master Brand Communication | Public Speaker on Web3, DeAI, DePin and Decentralized Growth | Empowering Ecosystems to Thrive Globally
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As a seasoned Web3 professional, I find myself very often speaking or attending conferences and events. My recommendation for optimising follow-up efforts lies in the implementation of a tiered approach based on potential impact. At the top tier, I advise selecting a small number of key connections where immediate mutual benefit is readily apparent. These are the relationships ripe for quick wins. The next level comprises contacts with whom engagement may require more effort or present longer-term opportunities. Group chats or forums can serve as effective channels here. Lastly, the remaining contacts can be integrated into your broader professional network, with periodic updates and line of communication open for potential developments.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you struggle with assertiveness at networking events as a marketer?

1

2

3

4

5

6

7

1 Know Your Worth

2 Set Goals

3 Practice Pitches

4 Body Language

5 Listen Actively

6 Follow Up

7 Here’s what else to consider

Marketing

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What do you do if you struggle with assertiveness at networking events as a marketer?

1

2

3

4

5

6

7

1 Know Your Worth

2 Set Goals

3 Practice Pitches

4 Body Language

5 Listen Actively

6 Follow Up

7 Here’s what else to consider

Marketing

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