What do you do if stakeholders are not receptive to the results of Usability Testing?

1 Understand their perspective

Before you present the results of usability testing, try to understand the perspective of your stakeholders. What are their goals, expectations, and concerns? What are the sources of their resistance? Is it due to lack of awareness, trust, or alignment? By empathizing with your stakeholders, you can tailor your message and tone to address their needs and interests, and avoid unnecessary conflicts or misunderstandings.

2 Highlight the benefits

One way to persuade your stakeholders to accept the results of usability testing is to highlight the benefits that it can bring to the project and the organization. For example, you can show how usability testing can help increase user satisfaction, retention, and conversion, reduce costs and risks, and improve the quality and credibility of the product or service. You can also use relevant examples or case studies to demonstrate the positive outcomes of usability testing in similar contexts or domains.

5 Collaborate on the solutions

Finally, a more constructive way to communicate the results of usability testing to your stakeholders is to collaborate on the solutions. Instead of presenting the results as a final verdict or a set of instructions, you can present them as a starting point or a source of inspiration for further discussion and exploration. By involving your stakeholders in the ideation, prioritization, or implementation of the solutions, you can foster a sense of partnership, creativity, and accountability, and ensure that the solutions are aligned with the user needs and the project goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?