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What do you do if stakeholders in the gaming industry are unsatisfied with your project management?

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Managing a gaming project is not an easy task. You have to balance the creative vision, the technical requirements, the budget, the schedule, and the expectations of various stakeholders, such as publishers, investors, team members, and players. But what do you do if some or all of these stakeholders are unsatisfied with your project management? How do you handle the feedback, the criticism, the conflicts, and the potential risks? Here are some tips to help you deal with stakeholder dissatisfaction in the gaming industry.

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1 Identify the sources

The first step is to identify the sources of dissatisfaction and understand their perspectives. Different stakeholders may have different reasons for being unhappy with your project management. For example, publishers may be concerned about the marketability, profitability, and quality of your game. Investors may be worried about the return on their investment and the financial viability of your project. Team members may be frustrated by the lack of communication, direction, or resources. Players may be disappointed by the gameplay, the graphics, or the features of your game. You need to listen to their feedback, ask questions, and clarify their expectations and concerns.

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Vitalii (Vit) Vashchuk

Senior Director, Global Head of Gaming/iGaming/Sports Solutions | Vertical Leader
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If stakeholders are unsatisfied with your project management, quickly identify the root causes of their concerns through direct feedback. Develop a plan to address these issues, incorporating adjustments to the project's approach. Clearly communicate this plan, highlighting how it addresses their concerns. Implement the changes with transparency, monitor progress, and adjust as necessary.

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Jack Flintoft

Project Manager at Gaming Realms
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Identifying the underlying issues within the project, rather than ignoring them, is a vital step in improving on products and achieving company goals. Root causes of a stakeholder dissatisfaction does not need to be a negative take on the situation, but a positive step on improving projects and building relationships.

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2 Communicate effectively

The second step is to communicate effectively with your stakeholders and keep them informed of your project status, progress, and challenges. Communication is key to building trust, rapport, and collaboration with your stakeholders. You need to use the appropriate channels, methods, and frequency of communication for each stakeholder group. For example, you may use email, phone, or video calls for regular updates, reports, or meetings with your publishers and investors. You may use chat, forums, or social media for engaging with your players and collecting their feedback. You may use online tools, such as project management software, to share your project plan, tasks, and milestones with your team members.

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Jack Flintoft

Project Manager at Gaming Realms
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Communication is vital in project management and without that is a recipe for failure. Not only is it key in gaming when building certain features between developers. It is also a must for tracking and resolving potential issues. Finding tools and methods of communication can vary depending on the audience, but find what works for you and your stakeholders and the rest will fall into place. I have seen all too many times where lack of communication from a project manager has lead dissatisfied customers, colleagues and ultimately project failure.

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3 Negotiate and compromise

The third step is to negotiate and compromise with your stakeholders and find solutions that satisfy their needs and interests. Negotiation and compromise are essential skills for project managers, especially in the gaming industry, where creativity, innovation, and competition are high. You need to be flexible, adaptable, and willing to make changes to your project scope, budget, schedule, or quality, depending on the situation and the stakeholder. However, you also need to be realistic, assertive, and respectful of your own limitations and boundaries. You need to know when to say yes, when to say no, and when to offer alternatives.

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Jack Flintoft

Project Manager at Gaming Realms
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From my experience this can be one of the most challenging parts of a project inflight, especially in the gaming industry where trends need to be kept on top of to increase company performance. Everyone wants or needs something doing yesterday and it can be easy to either block all requests or say yes to everything. However, both roads will lead to stakeholder dissatisfaction and a project deadline and scope that will be pushed to the limits. I find it best to have an open and honest dialogue with all stakeholders so everyone is on the same page and knows the knock on affects of any work being added or taken away.

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4 Manage expectations

The fourth step is to manage expectations and set realistic and achievable goals for your project and your stakeholders. Managing expectations is crucial to avoid disappointment, frustration, and conflict in the gaming industry, where hype, pressure, and uncertainty are common. You need to be clear, honest, and transparent about what you can and cannot deliver, and why. You need to align your project objectives, deliverables, and outcomes with your stakeholder expectations and requirements. You need to monitor and measure your project performance and quality, and report any deviations or issues to your stakeholders.

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5 Learn and improve

The fifth step is to learn and improve from your experience and feedback, and apply the lessons to your future projects. Learning and improvement are vital to enhance your project management skills and competencies, and to increase your stakeholder satisfaction and loyalty in the gaming industry, where standards, trends, and technologies are constantly evolving. You need to evaluate your project results and processes, and identify the strengths, weaknesses, opportunities, and threats. You need to solicit and analyze the feedback from your stakeholders, and acknowledge their praises, suggestions, and complaints. You need to implement the changes, improvements, or corrective actions that are necessary and beneficial for your project and your stakeholders.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if stakeholders in the gaming industry are unsatisfied with your project management?

1

2

3

4

5

6

1 Identify the sources

2 Communicate effectively

3 Negotiate and compromise

4 Manage expectations

5 Learn and improve

6 Here’s what else to consider

Gaming Industry

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What do you do if stakeholders in the gaming industry are unsatisfied with your project management?

1

2

3

4

5

6

1 Identify the sources

2 Communicate effectively

3 Negotiate and compromise

4 Manage expectations

5 Learn and improve

6 Here’s what else to consider

Gaming Industry

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