What do you do if social media algorithms and platform policies keep changing?

2 Experiment and test

The second step is to experiment and test different approaches to see what works best under the new conditions. You may have to tweak your content format, style, tone, length, or keywords to match the new algorithm. You may also have to change your posting schedule, your frequency, or your budget to optimize your reach and engagement. You should use analytics tools and metrics to track your performance and compare it with your previous results. You should also monitor your competitors and industry leaders to learn from their successes and failures.

3 Adapt and evolve

The third step is to adapt and evolve your strategy based on your findings and feedback. You should not be afraid to try new things and learn from your mistakes. You should also be flexible and ready to change your plan if the situation requires it. You should always keep your audience and your goals in mind and deliver value and quality to them. You should also communicate with your clients and stakeholders and explain how the changes affect your work and what you are doing to overcome the challenges.

4 Educate and inform

The fourth step is to educate and inform your audience and your network about the changes and how they affect them. You should not assume that they know what is going on or how to deal with it. You should use your platforms to share useful tips, resources, and insights that can help them navigate the new environment. You should also answer their questions, address their concerns, and solicit their feedback. You should position yourself as a trusted and helpful source of information and guidance.

5 Collaborate and network

The fifth step is to collaborate and network with other social media managers and experts who are facing the same issues. You should join online communities, forums, groups, or events where you can exchange ideas, experiences, and best practices. You should also seek mentorship, advice, or support from people who have more knowledge or experience than you. You should also share your own learnings and achievements and contribute to the collective knowledge and growth.

6 Keep learning and improving

The sixth step is to keep learning and improving your skills and knowledge as a social media manager. You should not settle for what you already know or do. You should always look for new trends, tools, techniques, and opportunities to enhance your work and your value. You should also seek feedback, reviews, and testimonials from your clients, your audience, and your peers. You should also set realistic and measurable goals and track your progress and results.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?