What do you do if social media algorithm changes are affecting your online presence?

- Follow the leaders (C-Sutie) of the social media companies, but also their `liaisons`. - Watch for trending content types. - Adjuts your SEO strategy.

Sometimes social media algorithm changes may catch you on the blind side. You need to be on the lookout for significant announcements on the social platforms that you interact with to be able to tweak your content and time of posting so that you can continue staying current and keep up with ever-changing trends

Stay informed with algorithm changes and most importantly be capable of adapting and adjusting on the fly. Understand the needs and demands of your client's audience and make sure necessary adjustments are made that will maximize their conversions. Most importantly, don't panic. Not every algorithm tweak means a loss of revenue for your client and their business.

Social media is constantly changing. What helps me a lot to stay up to date, is to closely follow and monitor the content from the social media platforms themselves, as they usually share insights about upcoming updates and changes, and how their platform is evolving. Additionally, there are a lot of content creator or news outlets who focus on explaining how social media platform change, how the algorithms work, and how you can easily adapt. Monitor them closely to stay up to date and not be surprised by any changes or new features.

Platforms announce significant updates that offer insights into algorithm evolution. Understanding these changes helps adjust content strategy to align with new parameters. Adapt by modifying content type, post timing, and audience engagement tactics. Keeping informed about industry news and trends provides a competitive edge in navigating algorithm shifts effectively and optimizing online visibility.

As a savvy marketer when social media algorithm changes knocks down your performance, you have to scrutinize and analyze data to identify gaps that you must fill to improve on your effectiveness and efficiency. Data such as reach, engagement rates and click through rates should inform you on how to improve your content to continue reaching your audience.

You can learn a lot from your analytics dashboard: - best time for posting to maximize impressions and engagements. - what kind of content performs the best.

When the algorithm changes, it's not enough to understand how it generally impacts content, but how it impacts your content! Sure, there are some general 'rules' that apply to everyone, but each audience is also different, and what's applicable for others might not be for you. Leverage either the social media platform directly or third parties to compare your previous reach, engagement rates, etc. to the performance now. The data will allow you to understand how the algorithm changes specifically impact YOUR content, and based on that, you can take decisions about how you may want to adapt your strategy!

Utilisez un outil de mesure de vos KPI et suivez régulièrement l'évolution de vos performances. Vous verrez rapidement où et en quoi les changements impactent vos performances.

Social media is real estate that you can capitalize and maximize more when you understand how to engage more with your audience. Encouraging your audience to interact with your content is crucial because social media algorithm favors content that initiates conversations and community building. You can increase your online visibility by asking your audience to answer questions, share, comment e.t.c because that tricks the algorithm to think that, if your audience is interacting with your content, then your content must be valuable and relevant hence it increases your exposure to bigger audiences.

- Besides responding to comments or interacting with your audience via polls, using the right content types such as Reels or image carousels can increase your overall account visibility.

+ que de comprendre comment fonctionne un algorithme, il faut comprendre la volonté de ses créateurs : - Garder l'audience sur la plateforme. Orientez vos contenus pour favoriser l'interaction ou la relecture.

Community engagement is becoming more and more important. Don't just post and go. Interact with your audience and trending posts. It's all part of being social to build your network and foster genuine connections.

To deal effectively with the storms of social media algorithmic constant shifts and twists you need to experiment with different content formats such as videos, stories, user generated content and live broadcasts. You also have to cross-promote your content on different platforms such as Instagram, Facebook, Twitter and YouTube. Cross-promoting your content will work to your advantage as it increases touch points with your audience increasing the likelihood that they might be caught by your bait and be forced to take the required action.

You audience will get tired of seeing the same content type over and over again. Change it up to keep them engaged. Experiment with the same content but in different formats like short videos, infographics, pdf, etc. See which one's your audience engages with the most.

In dealing with social media algorithm changes one needs to expand their reach, you need to foster meaningful partnerships and collaborations. When you partner and collaborate with influencers whose audience matches your demographics and content aligns with your style, then the cooperation snowballs into both parties benefiting from each other's content benevolence.

Algorithms are changing all the time, being able to adapt to new trends and features will help you stay relevant by incorporating those trends and changes into your strategy. Not all the changes will work for your industry, so it's important to analyze data to see what truly works best for you.

Avant de parler aux algorithme, parlez aux utilisateurs de la plateforme. Leur plaire, c'est forcément plaire à l'algorithme.