What do you do if senior executives are not responding to your communication efforts?

Re-assess your approach , consider their preferences. Ensure that communication. Ensure that your communication efforts are focused on delivering value and addressing issues that are important to senior executives. Choose the right channel. Be consistent and strategically follow-up Be mindful of the timing of your communications. Avoid sending messages during particularly busy periods or times when senior executives may be focused on other priorities. Evaluate and adjust

This depends largely on the organizational culture. In large organisations, it's bit difficult to get CxO attention as they are busy for multiple reasons. But in smaller organisations, it's easier for you to get attention form the senior management.

If the topic does not match their priorities you should ask yourself why do you need the CxO level to resolve it? The answer will either guide you towards the right role within your organisation to address it - or the root cause is effectively a CxO topic (use the 5 why technique to find the root cause).

In my experience, to communicate effectively with senior-level individuals, it's important to learn about their communication style from people close to them, such as personal assistants or those who frequently interact with them. Then, tailor the material to be presented according to their style, while always striving to appear positive and non-defensive, in order to leave a good impression.

Over a period of time you will get to know how, when and what to share with the senior executives. If you don't get any response initially, do not give up. Try for a period of time. If they still don't listen, you have to give up. Put your energy on something else. Remember, there are organisations and people that you can't change. Don't waste your time and energy. When you get a chance, speak up. Otherwise keep silent.

WhatsApp is a great channel these days as it allows you to share multiple types of content and build conversations. It's very is to track the communication too.

One of the ways you can make your CxO/Senior executives to listen to you is to first establish yourself as a credible and truthful individual, both within and outside the organization.

It's all about human to human relationships. Be natural, truthful and kind. Listen. Remember relationships are usually long lasting. So do not be hurry. Once properly built, those are sustainable.

If your messages to execs are getting lost in the sea of emails, it's time for a creative twist. How about 'strategic serendipity'? Accidentally run into them where they least expect it, turning casual chats into golden opportunities. Use storytelling to turn your pitches into compelling tales they can't ignore, making your points as captivating as a mystery novel. And, be their compass by offering insights that guide them through new challenges, making your voice the one they seek in a crowd. In short, be the memorable message in a bottle, floating on a sea of information.

You have to proactively suggest changes to the company. This will help to create a culture of recognition, establishing mechanisms for employees to commend each other's contributions. Develop a structured feedback system to ensure achievements reach senior management. Advocate for periodic performance reviews to acknowledge successes and identify areas for improvement. Foster an environment where praise and reward are integral parts of the organisational culture, motivating employees to excel. Encourage open dialogue between employees and senior executives, facilitating mutual understanding and appreciation.