What do you do if new technology in copywriting is negatively affecting the overall customer experience?

Absolutely. If new technology in copywriting is harming the customer experience, I would begin by closely examining the data and feedback. I'd then collaborate with UX specialists to understand pain points and adjust the copy accordingly, emphasizing clear communication and customer-centric language. Iterative testing and continuous improvement would be key to address any negative impact effectively.

Use G2 and Capterra and look for alternatives and common issues amongst other customers. Tools should be deliberated and explored by multiple stakeholders especially if they have the power to affect customer experience.

New copywriting tech hurting customer experience? Fix it! Human touch: AI copy must feel authentic and address customer needs. Clarity over jargon: Don't confuse your audience with AI speak. Be transparent: Let customers know you're using AI tools. Test & adapt: Find AI copy that resonates with your customers. Value first: Focus on informing & educating, not just clicks.

You must double down on what's working. Only your campaign results can tell you this. Marketing is all about testing. So keep testing with new technology or frameworks. If something is harming your customer's experience, of course, you have to stop doing it.

Never underestimate the power of retraining. When LLMs like ChatGPT became popular almost a year and a half ago, our team hit hurdle after learning hurdle. We’ve revisited our AI training tools once every month or so to hear new ideas, discuss pain points, and bring everyone on the same page for best practice. After each training, I’ve seen noticeable differences in the quality of our work, and it’s because of the collaboration and hands-on approach we take to team-building.

Don't Let AI Bots Steal Your Customer's Hearts: While AI tools like Jasper, and copy.ai can be lifesavers for generating quick copy drafts, relying solely on them can leave your content feeling robotic. The Human Touch Matters Most: Customers crave authenticity and connection. Prioritize content that feels genuine and resonates deeply with your target audience. Think about the emotions you want to evoke and craft copy accordingly. Maintain Your Brand's Unique Voice: AI can't quite capture the nuances of your brand's personality. Ensure all AI-generated copy aligns seamlessly with your existing brand voice. Transparency is Your Friend: Be upfront with your audience about using AI in the copywriting process. Transparency fosters trust.

New technologies are generally helpful; they should be viewed as enhancers of the experience. However, they can sometimes act as disruptors and negatively impact the customer experience in copywriting. Like all problems, this can be approached with first principles thinking to find solutions. We can try to find the root of the problem by taking feedback from the team and customers, and make decisions based on the data we review and collect. Time is an important asset. If something that is meant to reduce time ends up consuming more of it, it should be reviewed for performance, and that should be a priority. Also, in collaborative copywriting, we should ensure that diverse ideas are managed effectively. Happy writing! ??

If you rely solely on AI-generated content, you are going to get tons of content of the same level. You get what other AI tools users get. This may vary depending on prompts quality, sure. Still, there's no context, no brand voice, no human touch. There's statistically good language — in terms of inserting proper words that sound natural. If that's better than what you can write — you're going to be delighted. Will that bring you the results? Yes. Would the killer copy made by an expert bring better results? Yes. Will you stand out from the crowd with AI generated content? I doubt it.

Be honest with your clients about the impact technology is having on their work, and advocate for the methods you think will get them the best solutions. Remember, the product or service you provide is the very, very surface of what you really do. Don’t bother competing with the machine — because the machine can’t actually compete with you.