What do you do if you lack experience in influencer marketing when changing careers?

1 Educate Yourself

To bridge the experience gap in influencer marketing, start by educating yourself. There are plenty of online resources, including free courses, webinars, and insightful blog posts that can give you a solid foundation. Understanding the terminology, strategies, and tools used by influencer marketers is essential. Familiarize yourself with concepts like reach, engagement rate, and conversion metrics, which are critical for measuring campaign success. This self-initiated learning demonstrates your commitment and can make up for a lack of direct experience.

3 Gain Experience

Hands-on experience is invaluable, so consider volunteering or taking on freelance projects related to influencer marketing. Look for opportunities where you can help with content creation, campaign management, or analytics tracking. Even roles that are indirectly related to influencer marketing can provide relevant experience, such as social media management or digital marketing positions. This proactive approach allows you to build a portfolio that showcases your skills and dedication.

4 Leverage Transferable Skills

Reflect on your current skill set and identify transferable skills that are relevant to influencer marketing. For example, if you have experience in sales or public relations, you're likely skilled in communication and understanding audience needs—both crucial for influencer campaigns. Project management skills are also highly applicable, as running a campaign involves coordination and organization. Highlight these skills in your resume and interviews to show how they can benefit your desired role.

5 Personal Branding

Developing your personal brand on social media can serve as a practical example of your understanding of influencer marketing. By creating content, engaging with followers, and growing your online presence, you're essentially practicing what you aim to do professionally. This not only builds your personal network but also acts as a live portfolio of your ability to connect with an audience and create compelling content.

6 Stay Current

Influencer marketing is an ever-evolving field, so it's important to stay up-to-date with the latest trends, platform updates, and best practices. Follow industry leaders and influential marketing agencies on social media, subscribe to newsletters, and regularly check relevant blogs. Being knowledgeable about current trends and changes demonstrates your passion for the field and ensures that when you do land a role in influencer marketing, you're ready to hit the ground running.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?