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Last updated on 2024年4月30日

What do you do if influencers give you feedback that you disagree with?

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Navigating influencer feedback can be challenging, especially when it doesn't align with your views. As someone involved in influencer marketing, it's essential to consider influencers as valuable partners whose insights can impact your brand's reach and reputation. Their feedback, whether it's about your product, campaign strategy, or marketing message, comes from a place of direct engagement with the audience you're trying to reach. Therefore, when you encounter feedback that you disagree with, it's crucial to approach the situation thoughtfully and strategically.

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Lenard Adanov

Top Marketing Voice | Marketing Strategist: From Ideas to Revenue
Inês Nunes

Marketing Manager no Grupo Porto Editora
Vikram Singh Rawat

Building @Sproutt Media | Spearheading Growth in Influencer Marketing

1 Listen First

When you receive feedback from an influencer that doesn't sit well with you, the first step is to listen actively. Ensure you fully understand their perspective before responding. This means setting aside your initial reactions and considering the underlying reasons for their comments. Remember, influencers are often closer to the pulse of your target audience than you might be, so their feedback could provide valuable insights that you haven't considered.

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Lenard Adanov

Top Marketing Voice | Marketing Strategist: From Ideas to Revenue
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If your influencer is giving you advice, try and understand why that is. Sometimes, they could have the benefit of experience with their audience that states why your approach might not be the right one regardless of your theoretical research beforehand. There is a reason they're in the position they're in so even if you do disagree with it, make sure you give the opinion the respect it deserves too.

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Inês Nunes

Marketing Manager no Grupo Porto Editora
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If influencers give you feedback with which you disagree, it's important to approach the situation with empathy and professionalism. Firstly, listen carefully to their concerns and try to understand their point of view. Then explain your position clearly and objectively, providing reasons for your decisions. If possible, find common ground and work towards a solution that meets the interests of both parties. Remember that influencer feedback can offer valuable insights into the perception of your brand and your influencer marketing strategy. By approaching feedback in a constructive and collaborative way, you can strengthen relationships with influencers and improve the success of your future campaigns.

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Vikram Singh Rawat

Building @Sproutt Media | Spearheading Growth in Influencer Marketing
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Begin by listening attentively to the influencers' feedback without interrupting or dismissing their perspectives. Ask clarifying questions to gain a deeper understanding of the influencers' concerns or viewpoints. Acknowledge Their Perspective and Express Your Perspective also. Focus on finding solutions or compromises that address both the influencers' concerns and your own objectives. Maintain Professionalism, Avoid becoming defensive or confrontational, and focus on finding common ground and constructive solutions. After the conversation, follow up with the influencers to thank them for their feedback and reaffirm your commitment to working together collaboratively.

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Jadé Ajose, MSF

Head of Talent & Partnerships at H&S Communications | PRWeek "Outstanding Young Professional" Finalist | Cynopsis "Rising Star" Honoree | Cynopsis Digital "IT List" Honoree
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Seek Clarification: If aspects of the feedback are unclear or ambiguous, seek clarification from the influencers. Ask probing questions to gain a better understanding of their concerns, perspectives, and reasoning behind the feedback.

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2 Evaluate Objectively

Once you've listened to the influencer's feedback, take a step back to evaluate it objectively. Ask yourself if there's merit to their suggestions and whether they align with your brand's goals and values. It's easy to become defensive, but separating your personal feelings from professional considerations can lead to more productive outcomes. This process might involve discussing the feedback with your team to gain different perspectives.

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Antonella Petrone

Marketing | Redes Sociales | Paid Media
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Podemos no estar de acuerdo con ciertos comentarios, pero lo mejor es tomarlo como una critica constructiva y actuar de manera profesional. Después de todo, son esas opiniones las que nos ayudan a construir y crecer, y si prendiéramos que todos nos den una buena critica, lo que queremos no es realmente una opinion sincera, sino un publirreportaje.

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Johanna Voss

Talent Manager, Fractional COO
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Receive it gracefully, decide what has weight/is relevant and share along to the appropriate person. Keep emotions out of it.

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3 Communicate Clearly

After evaluating the feedback, it's time to communicate your thoughts clearly and respectfully to the influencer. If you find their feedback valuable, acknowledge it and discuss how it can be integrated into your strategy. Conversely, if you disagree, explain your reasoning without dismissing their input. A clear and open dialogue can strengthen your relationship with the influencer and lead to better collaboration in the future.

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4 Compromise Wisely

In some cases, you may find that a compromise is the best way forward. Consider which aspects of the feedback you can incorporate without compromising your brand's integrity. Finding a middle ground not only shows that you value the influencer's input but also demonstrates a willingness to adapt and improve. This approach can enhance trust and foster a sense of partnership.

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Joshua King

Creator Economy Executive
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Compromises are the path to great results. Although it can feel like negotiation, it should feel more like a conversation with someone you care about. Understanding ways to meet the needs of influencers will maximize time spent and trust within the new relationship. The brand will learn much more from listening to the masters - influencers!

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5 Implement Changes

If you've decided to act on the influencer's feedback, it's important to implement changes effectively. This may involve revising your campaign strategy, adjusting your messaging, or even tweaking your product based on the insights provided. Ensure that any changes made are communicated back to the influencer, showing that their input has been taken seriously and has had a tangible impact.

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6 Reflect and Learn

Finally, use this experience as an opportunity to reflect and learn. Regardless of whether you agreed with the feedback, there's always something to be gained from considering different viewpoints. Use the insights to refine your approach to influencer marketing and be better prepared for future feedback. This continuous learning process will contribute to more successful collaborations and a stronger brand presence.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if influencers give you feedback that you disagree with?

1

2

3

4

5

6

7

1 Listen First

2 Evaluate Objectively

3 Communicate Clearly

4 Compromise Wisely

5 Implement Changes

6 Reflect and Learn

7 Here’s what else to consider

Influencer Marketing

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What do you do if influencers give you feedback that you disagree with?

1

2

3

4

5

6

7

1 Listen First

2 Evaluate Objectively

3 Communicate Clearly

4 Compromise Wisely

5 Implement Changes

6 Reflect and Learn

7 Here’s what else to consider

Influencer Marketing

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感谢您的反馈

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