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What do you do if an influencer marketing manager isn't receptive to feedback?

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In the dynamic world of influencer marketing, where personalities and brands collide, it's crucial for a marketing manager to be adaptable and receptive to feedback. However, what do you do if you find yourself working with an influencer marketing manager who doesn't seem to take your insights on board? Whether it's about campaign strategies, content creation, or audience engagement, your feedback is valuable. If it's falling on deaf ears, it's time to reassess the situation and take steps to ensure your voice is heard, for the benefit of the campaign and all parties involved.

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Márcio Lima, MBA

MBA em Gest?o Estratégica de Marketing | Expertise em Marketing Internacional, Branding de Luxo, Marketing Educacional,…
?Harnoor Singh ??

Helping Brands/Businesses/Founders Build Loyal Audience on Insta/Linkedin | 100k+ Followers in 2 Months(Client) | 50M+…

1 Assess Situation

Before jumping to conclusions, take a step back and assess the situation objectively. Consider whether the feedback you're giving is clear, actionable, and constructive. It's possible that the influencer marketing manager isn't being uncooperative but rather doesn't fully understand your perspective. Ensure your communication is direct and specific, highlighting how your suggestions can lead to improved results. Sometimes, it's not about what is being said, but how it's being conveyed.

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Márcio Lima, MBA

MBA em Gest?o Estratégica de Marketing | Expertise em Marketing Internacional, Branding de Luxo, Marketing Educacional, Mídias Sociais e Parcerias
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Start by ensuring the feedback is constructive, specific, and focused on improving outcomes rather than criticizing. Schedule a private meeting to discuss your observations and suggestions, emphasizing the positive impact the changes could have on the team's performance or the campaign's success. Listen actively to their perspective and be open to their reasoning. If they remain unreceptive, consider escalating the issue to a higher authority within the organization, providing evidence and examples to support your concerns. Ultimately, fostering open communication and a collaborative environment is key to addressing and resolving such challenges effectively.

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?Harnoor Singh ??

Helping Brands/Businesses/Founders Build Loyal Audience on Insta/Linkedin | 100k+ Followers in 2 Months(Client) | 50M+ Views Generated | Linkedin Top Voice | Content Performance Analyst | AI Content Creator
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3 simple actions for dealing with an influencer marketing manager who isn't receptive to feedback: 1. Frame it Strategically: Focus on how your feedback can improve campaign results (better engagement, increased conversions). Avoid statements based solely on personal taste. 2. Seek Understanding: Ask open questions to understand their reasoning. Example: "Could you explain your thought process behind this decision?" 3. Escalate if Necessary: If the issue persists, document instances where your feedback was disregarded and its impact. Discuss this with their manager or a higher-up.

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2 Open Dialogue

Initiating an open dialogue is key when dealing with a lack of receptivity. Schedule a meeting or a call with the influencer marketing manager to discuss your concerns. Approach the conversation with a collaborative mindset, aiming to understand their point of view as well. By expressing your intention to work together for the campaign's success, you may find common ground and a willingness to consider your feedback.

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3 Set Expectations

Clear expectations can prevent misunderstandings. When providing feedback, outline the reasons behind your suggestions and what you hope to achieve with them. If the influencer marketing manager understands the potential impact of your input on the campaign's success, they may be more inclined to listen. Setting benchmarks for performance can also help in measuring the effectiveness of the feedback and whether it's being implemented.

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4 Provide Examples

Sometimes, showing is more effective than telling. Provide examples to illustrate your points when giving feedback. If you're suggesting a different approach to content or audience engagement, show them successful cases from other campaigns. Tangible examples can help bridge the gap between theory and practice, making your feedback more relatable and easier to digest.

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Emily Darling

Creator Marketing Director (UK & EMEA) at Think Jam
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Examples are an absolutely vital way to showcase the type of content you want to achieve and ensure storytelling requirements are clear from the outset. When working with talent managers, in the briefing stage I will always pick out examples I’d like to use as a guide, particularly when working across multi-territory as briefing can sometimes become lost in translation.

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5 Seek Support

If efforts to communicate directly with the influencer marketing manager aren't fruitful, consider seeking support from others on the team or higher-ups in the organization. They may be able to provide a different perspective or mediate the situation. It's important to approach this carefully to avoid escalating tensions or undermining the manager's authority.

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6 Reflect & Decide

Ultimately, if the influencer marketing manager remains unresponsive to feedback despite your best efforts, it may be time to reflect on your working relationship. Consider if there are other underlying issues affecting their receptivity. If the situation doesn't improve, you may need to decide whether to continue working under these conditions or look for alternative solutions, such as working with a different manager or agency.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if an influencer marketing manager isn't receptive to feedback?

1

2

3

4

5

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1 Assess Situation

2 Open Dialogue

3 Set Expectations

4 Provide Examples

5 Seek Support

6 Reflect & Decide

7 Here’s what else to consider

Influencer Marketing

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What do you do if an influencer marketing manager isn't receptive to feedback?

1

2

3

4

5

6

7

1 Assess Situation

2 Open Dialogue

3 Set Expectations

4 Provide Examples

5 Seek Support

6 Reflect & Decide

7 Here’s what else to consider

Influencer Marketing

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