What do you do if you have a limited budget for SEM tools and want to optimize your website's content?

With a limited SEM tool budget, focus on leveraging free or low-cost tools like Google Analytics for website performance insights. Conduct keyword research using Google's Keyword Planner or free alternatives like Ubersuggest. Optimize website content based on keyword findings to improve search engine rankings and relevance. Utilize free SEO plugins like Yoast SEO for WordPress to optimize on-page content. Leverage social media platforms for content promotion and engagement tracking. Prioritize high-impact activities that align with business goals and regularly assess tool usage to maximize ROI.

If you're trying to run a SEM campaign on a tight budget, you should be taking advantage of the free tools Google offers like Google Analytics, Google Search Console and Looker Studio. Search Console can give you an overview of what keywords are driving traffic to your website and how well you're currently ranking for them, allowing you to scope out areas for improvement. Analytics will show you user journeys, conversation paths and traffic source breakdowns for your website, allowing you to identify under and overperforming areas of your site. And you can use Looker Studio to package all that information up in an easy to digest dashboard to identify areas that need optimisation.

When facing a limited budget for SEM tools, leverage free or low-cost alternatives like Google Keyword Planner, Google Trends, and Ubersuggest for keyword research. Utilize Google Analytics and Google Search Console to analyze website performance and identify content optimization opportunities. Focus on creating high-quality, relevant content that aligns with user intent and incorporates targeted keywords. Implement on-page SEO best practices such as optimizing meta tags, headings, and image alt text. Continuously monitor performance metrics to track progress and adjust strategies accordingly.

Content is king in the world of Search Engine Marketing, Google wants to deliver users with the most helpful and informative content available, so it's important that you produce the best content you can. To craft the most helpful content for your users you should thoroughly research your topic, get insight from any in-house experts you have access to and cite your sources. You should also compare your content to your competitor's successful content, to give you a baseline understanding of what works, discover any subtopics which may be useful to include and to give you inspiration.

Here is one easy way everybody can go and win in the field of quality score: 1: Identify bad quality on search term level (2. Dimension) and group them by landing page (1. Dimension) 2: Create a term frequency analysis with e.g. termlabs.io for each term on each landing page 3: Add missing terms to your landing page 4: Manually check best competitors per term regarding experience design and raise value per landing page

If you don't have the budget for tools, you can execute a competitor analysis just by using Google! If you search for the keywords you're trying to rank for on Google, you can see what competitors are having success for that term - from there you can analyse their content, on-page SEO and site structure - which you can compare to your own site's allowing you to identify areas for improvement.

Using the free Google Analytics tool, you can run in-depth analysis of your website's performance. By keeping an eye on the various reports covering metrics like Conversion Rates, Traffic, Bounce Rate and Seesion Length you can easily identify overperforming and underperforming areas - allowing you to take action on underperforming areas and using your overperforming areas as inspiration for other areas of your site.