What do you do if designers aren't following the brief?

If designers aren't following the brief, talk to them nicely. Explain what they might not understand and show examples. Listen to what they have to say too. Sometimes they might have good reasons. If the problem continues, have a meeting together. Try to find a solution that works for everyone. If it's a big problem, you might need to talk to higher-ups. But always try to fix things together first. Being nice and talking things out is the best way to solve the problem.

Collaboration is key ! And addressing concerns can lead to a more successful and aligned results. One thing we need to ensure that the communication lines are open and encourage designers to ask questions if any part of the brief is unclear. Asking questions and giving examples can help understand their perception and any challenges they may be facing.

If designers are consistently not following the brief, it's crucial to have an open conversation with them. Express your concerns honestly and respectfully, highlighting the importance of adhering to the brief for the success of the project. Offer them the opportunity to share any challenges they may be facing and collaborate on finding solutions together. If the issue persists despite your efforts, consider whether adjustments to the brief or the team may be necessary to ensure the project's success.

A brief describes what has to be done however the execution always remains in the hands of the designers. If they don’t wish to understand what has to be done, they will never be able to deliver what must be delivered and lose the Endgame for everyone.

Take their phone privileges away :) Just kidding. First, understand why they aren't following the brief. Is it because the brief isn't clear (wouldn't be the first time)? Is it because they're getting mixed messages (also, wouldn't be the first time)? Or could it be that they have a different interpretation (there's still many different ways to creatively execute)? Either way, it's highly unlikely they're just trying to make your life difficult (although not out of the realm of possibilities). So talk to them like humans, and get to the root of the problem. Maybe your brief just sucks and they have better ideas, best to at least listen to what they have to say.

1. I ask myself: was my brief clear enough to be understood? How could I improve it so the designer provides a final result closer to my expectations? 2. Pause and reflect. Is the designer really not following the brief, or is their work simply not corresponding to an narrow and unflexible idea that I had in mind. Which kind of impact could this alternative bring to my project? In which way could this different direction actually improve it? 3. Be honest. Without transparent communication, situations like this one will happen again. I clarify my task and what I would want differently. I ask them which information was missing to align our visions and their opinion on what would be the best direction to take to achieve my goals.

Telling them to rework it and make it better. The more vague you are, the bigger the mismatched 2nd mockup you will get. I also never start with a negative but start off by thanking them for what they did right.

Always, always avoid blaming. Remember, it’s a brief. That brief must be unpacked and explained and brain stormed as a team. Even ignorance has an explanation. Get to the root of the issue before making assumptions.

Siguiendo el método "Musk" descripto en el inciso anterior, la visión del equipo es inviolable, y todo dise?ador debe tenerlo claro como límite. Los límites deben ser exactos y precisos, tal que sólo así, se exolotara la creatividad máxima del dise?ador, sin riesgo de que este pierda la visión del proyecto. Como director, si mí dise?ador se aparta de la visión, mí misión es hacérselo saber inmediatamente y conducirlo hacia el camino correcto. Debe comprenderse que no hay juego sin reglas claras, ni libertad sin límites claros. Téngase presente que no es una cosa personal, sino un riesgo que es propio del ámbito creativo.

Designers are in my experience problem solvers and dedicated to finding the right solution. If they have not followed a brief a good starting point is to assess how clear and effective your brief actually is. And how well you have communicated the task and kept up to date with their progress. This analysis may well shed light on understanding how they came to the solution they are presenting. It is worth noting that it is very easy to go down a rabbit hole of design choice and we need collective thinking to reach a different perspective. Your analysis of a brands personality and a succinct and easy to understand brief is key to creating inspiration. Start with a rewrite of your brief and begin again collaboratively.

Have design review meetings to understand the designer's perspective. Appreciate their original ideas and provide constructive feedback if the design needs to be tweaked in order to fulfill project goals. A healthy dialogue will ensure transparent communication.

Promova a clareza desde o início. Certifique-se de que o briefing seja detalhado e compreensível. Realize reuni?es de alinhamento e esteja aberto a discuss?es para esclarecer dúvidas. Forne?a feedback construtivo e específico para guiar os designers na dire??o certa.

Ask QUESTIONS! Sit with them, and have the brief with you. And start asking questions point blank. Ask them to answer the brief point by point.

Communication is key in a design relationship. To open conversation if we are stuck, I find it helpful to share examples of other design work I love and connect with to my designer. It's easier to talk about objectively and gives perspective.

Ya lo he mencionado en el inciso segundo e insisto, la visión del proyecto es inviolable y eso debe estar claro para todo el equipo. Ante un desvío, sea por parte del dise?ador o de cualquier puesto, de preferencia presencial, debe procederse a una entrevista a fin de determinar que el espíritu del proyecto no haya sido violado. Luego, lo demás es conciliable. No se trata de algo personal y eso debe estar claro desde el principio. La visión del proyecto debe comunicarse efectivamente, a fin de evitar problemas futuros, la profilaxis es la clave. Baja los costos y aumenta la velocidad. Insisto, hay que estar en cada detalle. El control es la mano del éxito.

The most important aspect of briefing creatives is to ensure that they understand how purposeful I or my team were in choosing every word in the brief. The brief is a crystallization of insights inferred from research. Truths. The creative brief is a product of partnership between strategic planning creative, and our medical partners, in my industry. So, when a designer deviates from the brief it’s our job to explain why the design or campaign idea isn’t on strategy. It’s also very important that everyone involved in the process has the upmost respect for one another’s professional role, and that any concerns or direction be given based on that respect. Feedback should include recommendations for how to adapt the concept to the brief.

When designers aren't following the brief, it's crucial to address the issue promptly and effectively. -Review the brief to ensure clarity -Communicate openly with designers to understand their perspective -Seek clarification on their interpretation of the brief -Provide constructive feedback on deviations from the brief -Collaboratively find a resolution that meets project requirements -Set clear expectations & establish a shared understanding -Monitor progress & offer support as needed -Provide additional resources or training if necessary -Escalate if issues persist, involving relevant stakeholders if needed With such steps & open communication, you can help guide designers back on track & ensure alignment with the project's objectives

Ich erwarte von Designern geradezu, dass sie sich nicht ans Briefing halten. Nur so entstehen wirklich innovative Kommunikationsstücke, die Inhalte und Botschaften pr?zise transportieren. Im Gegenzug erwarte ich aber eine Kultur des permanenten Schulterblicks und der wechselwirkigen Anpassungen im laufenden Prozess. Offenheit für das Endergebnis und Transparenz sind wichtige Element des Erfolgs. Was allerdings immer beachtet werden muss, sind die Wirkungsziele.

Estabele?a checkpoints regulares. Implemente um sistema de revis?es em etapas, onde o progresso possa ser verificado e ajustado conforme necessário. Isso permite identificar e corrigir desvios do briefing antes que se tornem problemas maiores.

Após o problema, é importante acompanhar as próximas etapas de cria??o da arte para o copy. Pedir atualiza??es e fornecer feedbacks, indicar ajustes antes do projeto finalizado e estabelecer um prazo final pode ser útil.

To prevent designers from deviating from the brief: -Provide a clear and detailed brief to avoid ambiguity -Engage in collaborative discussions during the briefing process -Use visual references to illustrate desired style and mood -Schedule regular check-ins to monitor progress and provide feedback -Offer specific and constructive feedback to guide designers -Foster a collaborative environment for open communication -Implement a robust review process involving multiple stakeholders -Document revisions and updates to maintain clarity -Establish a feedback loop for designers to provide input on the brief With these strategies, you can minimize the risk of designers deviating from the brief and ensure a more successful project outcome.

Preventing a communication breakdown starts with a brief that is clearly written, clearly communicated and adhered to by all parties involved. Bring your designers into the process of brief-building; they often have insight you may never have thought of, and they can ask clarifying questions early in the process. Have a clear pathway for feedback established in the brief itself, along with mentions of things you absolutely want to avoid. Above all, show respect for the designer; they want you to succeed, too!

Call their attention to it. Start from what they are doing right and point out where they’ve missed it with the brief. One thing I’ve learned being a creative myself and working with creatives - they are emotionally attached to their work. Treat the work with respect and you can get the best out of your designer.

We include the designer and copywriter in an initial project kickoff meeting to review the brief. Then, I like to meet with the designer I'm partnering with immediately following the kickoff to review the brief together and develop a general game plan. When you build strong partnerships between design and copy, everyone wins, and no one takes it personally when you need to suggest changes. It's a two-way partnership, and I want the designer I'm working with to hold me accountable to the brief, too.

Ya lo he dicho. Objetivos claros y precisos. La visión y espíritu del proyecto comunicada de forma efectiva. Reiterar una y otra vez hasta que sea un mantra. No olvidar que el humano se acostumbra más que aprende. Han de acostumbrarse primero, para luego aprender y finalmente interiorizarlo. Las reuniones deben ser presenciales e intensas, eso ahorrará tiempo en el futuro. La clave está en la optimización y la profilaxis, abaratar costos y controlar cada detalle. No se deje llevar por los mensajes de filosofía "Let it be", no dan resultados a largo plazo y son contraproducentes. Piense siempre a largo, a mediano y a corto plazo. Y reduzca el azar al mínimo

I rarely see design not following the brief, without explaining it to the team first. It's more likely that other teams misunderstand the creative brief, perhaps because it's not intended for them. For that reason, if a creation goes off-brief, consider who else might have had a hand in it!

There are several ways to handle this. Now, there are effective persuasion methods that require manual labor and dark alleys. But then again, there are expensive new-age-lets-talk methods our HR likes to suggest. Until they realize the first ones are much cheaper and more effective.

50 lashings with a wet noodle whips rogue designers into shape reliably every single time. If that doesn't work, you may have to resort to more draconian methods of punishment.

Try to understand what exactly is making the designers not follow the briefs Whether it's a Misunderstanding on their part or it's been done Intentionally If it's a misunderstanding of what to do... Then you have to do a better and clearer communication to the designer to actually understand what is to be done If otherwise... First, never react emotionally be relational instead! Let the designer understand that the success of the work is based on following the laid down path (The Brief), not doing what is pleasing to each individual!

I see the designer as a partnering expert, not only as a "service provider". Agree that it is important to stick to the initial brief, but there are things that are negotiable. There should be a reason for choosing this particular designer - creativity, different point of view (outside the project/company). My personal rules: - do not take it personal, if the brief is not fully followed - stay open minded/see other perspectives - be clear what is not negotiable and hold my ground - be agile and accept new ideas/changes in the details - invest time/effort in a long-term professional partnership for better results