What do you do if conflicts in marketing operations are affecting employee engagement?
Marketing operations (MO) is a vital function that supports and optimizes the performance of marketing teams. However, MO can also be a source of conflict and frustration, especially when there are misaligned goals, unclear roles, or competing priorities among different stakeholders. If left unresolved, these conflicts can affect employee engagement, which is the degree of commitment, enthusiasm, and satisfaction that employees have towards their work and organization. Engaged employees are more productive, creative, loyal, and customer-focused, while disengaged employees are more likely to underperform, burn out, or quit. Therefore, it is important to address and prevent conflicts in MO and foster a culture of collaboration, trust, and alignment. Here are some steps you can take to do that.