What do you do if the company's digital capabilities are lacking during a digital strategy interview?

1 Assess Gaps

When faced with limited digital capabilities within a company, your first step is to conduct a thorough assessment. Engage with the interviewers to understand the current state of their digital landscape. Ask probing questions to identify areas that need improvement, such as outdated systems, insufficient data analytics, or a lack of digital marketing strategies. By pinpointing these gaps, you can better articulate a tailored strategy that addresses specific weaknesses and aligns with the company's goals.

3 Leverage Strengths

While addressing weaknesses, don't overlook the company's existing strengths. Identify any current digital initiatives or assets that can be optimized or expanded upon. This could include leveraging data more effectively, enhancing customer engagement through social media, or improving digital user experiences. By building on these strengths, you can create a more compelling case for your digital strategy and show how it can lead to quick wins for the company.

4 Prioritize Actions

In your strategy, prioritize actions that will have the most significant impact on the company's digital growth. Explain how prioritizing certain initiatives over others can lead to better resource allocation and quicker results. Discuss the importance of setting clear milestones and measurable goals to track progress. This approach will convey your strategic mindset and your ability to focus on what matters most for digital success.

5 Foster Collaboration

Emphasize the importance of collaboration across departments to enhance digital capabilities. Suggest ways to foster a culture of digital innovation within the company, such as cross-functional workshops or digital literacy programs. Explain how these collaborative efforts can lead to a more cohesive digital strategy and a workforce that is better equipped to handle digital challenges.

6 Train and Upskill

Lastly, address the need for ongoing training and upskilling of employees to keep pace with digital advancements. Propose a plan for continuous learning that includes workshops, online courses, and mentorship programs. By showing your commitment to developing talent and enhancing digital skills within the organization, you can further demonstrate your value as a strategic thinker who is invested in long-term success.