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What do you do if clients aren't providing feedback to sales professionals?

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When sales professionals don't receive feedback from clients, it can be a significant roadblock to improving service and understanding customer needs. Feedback is a vital component of the sales process, providing insights into what is working and what needs to change. Without it, sales teams may struggle to adapt and evolve their strategies. As a sales coach, it's crucial to equip your team with the tools and techniques to effectively solicit and gather client feedback, even when it's not readily offered.

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Pooja J.

SaaS Sales Leader | GTM+Scale hyper-growth organisation | Certified Sales Coach
Claudia Velarde Reyna

Top Sales Management Voice Linkedln | CEO Profit Makers Co |Country Chair G-100 / Commercial Director and Sales |…
Marcia Souza

LinkedIn Top Training Voice | Gerente de Treinamento | Inova??o em Treinamento | Treinamento de Vendas | Metodologias…

1 Encourage Inquiry

Encouraging your sales team to proactively ask for feedback is a fundamental step. Train them to seamlessly integrate questions into their conversations with clients, focusing on how the product or service meets the client's needs and what could be improved. It's important to foster an environment where clients feel comfortable sharing their thoughts openly, ensuring them that their input is valued and will be used to enhance their experience.

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Claudia Velarde Reyna

Top Sales Management Voice Linkedln | CEO Profit Makers Co |Country Chair G-100 / Commercial Director and Sales | Business analitycs AI | Strategic Marketing
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El equipo comercial, debe ganarse la confianza de su cliente para que este le brinde feedback si el cliente no le da feeback el equipo debe: - Investigar a la empresa que visitara y al contacto antes su reunión - hacer un listado de preguntas que le realizara a su cliente antes de su reunión - llevar datos relevantes de interes al cliente que permitan romper el hielo y faciliten la interacción y brinde feedback.

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Oliver Zigann

Sales Coaching und Vertriebstraining für den Mittelstand im DACH Raum. Mit Hybrid Selling und virtuellen Vertriebsstrategien für den Au?endienst =?? Mehr Produktivit?t | Mehr Kunden | Mehr Absatz!
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Meiner Erfahrung nach, ist es wichtig die Vertriebsmitarbeiter zu ermutigen, aktiv den Kontakt zu suchen. Es scheitert oft an der eigenen überzeugung. Wenn ich überzeugt bin, dass ich mit meiner L?sung meinem Kunden helfe, dann brauche ich nicht zu z?gern, den Kontakt aufzunehmen. Ein weiterer Tipp ist es, über andere Personen im Unternehmen herauszufinden, ob mein Ansprechpartner vielleicht Gründe hat, dass er sich nicht meldet. In den seltensten F?llen liegt es daran, dass die Kunden sich nicht melden wollen.

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Bethan Keane

Sigma Labs | High Performance Training | Data Skills
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Establish dedicated channels or platforms for clients to provide feedback, such as online surveys, feedback forms on your website, or email communication. Make it easy and convenient for clients to share their thoughts and opinions.

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2 Optimize Timing

Timing is key when requesting feedback from clients. Your sales team should be aware of the most opportune moments to seek input, typically after a sale is completed or a service is delivered. This is when the client's experience is fresh in their memory, and they're more likely to provide genuine, actionable feedback. Instruct your team to be attentive to the client's readiness to engage in such discussions, as pushing for feedback at the wrong time can be counterproductive.

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Pooja J.

SaaS Sales Leader | GTM+Scale hyper-growth organisation | Certified Sales Coach
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The timing of when you ask for feedback becomes crucial. It's essential to ask for feedback at the right time. Build a continuous feedback loop where clients feel encouraged to share their thoughts at various touchpoints, not just after a sale. This ongoing dialogue fosters stronger relationships and helps identify areas for refinement proactively.

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3 Leverage Technology

Utilizing technology can make gathering feedback less intrusive and more systematic. Encourage your sales team to employ tools like email surveys or feedback forms sent post-interaction. These methods allow clients to provide feedback at their convenience, often resulting in more thoughtful and thorough responses. Ensure that the technology used is user-friendly and doesn’t add unnecessary complexity to the client's experience.

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Marcia Souza

LinkedIn Top Training Voice | Gerente de Treinamento | Inova??o em Treinamento | Treinamento de Vendas | Metodologias Ativas | Universidade Corporativa | Cultura | DHO | perfis - MBTI: ESTJ | DISC: DI | PI: Promoter
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Chat bots e WhatsApp (Ferramenta de comunica??o) com estratégia de Marketing Digital. Estabele?a um funil de vendas da prospec??o ao pós contato através de ferramentas de comunica??o rápida e mais aderente a sua popula??o

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Bethan Keane

Sigma Labs | High Performance Training | Data Skills
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Integrate feedback requests into your regular communication with clients. For example, include a feedback request in follow-up emails, automated newsletters, or invoices. Remind clients periodically about the importance of their feedback in improving your products/services through technology. Offer clients multiple channels through which they can provide feedback, such as phone calls, online forms, email, or in-person meetings. Different clients may have different preferences for how they prefer to communicate feedback.

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4 Analyze Silence

In some cases, silence itself can be a form of feedback. Teach your sales team to analyze situations where clients choose not to provide feedback. They should consider factors such as the client's overall satisfaction, the nature of their relationship with the company, and their communication preferences. Understanding why a client is silent can often lead to insights that are just as valuable as explicit feedback.

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5 Adjust Approach

Adapting your sales strategy based on the absence of feedback is also crucial. If clients are consistently not providing feedback, it may indicate that your current approach isn't conducive to open communication. Encourage your sales team to experiment with different techniques, such as varying the types of questions asked or altering the method of communication. This flexibility can help uncover the root of the issue and lead to more effective feedback solicitation.

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6 Follow Up

Finally, following up with clients who haven't provided feedback can be an effective strategy. Your sales team should be trained to reach out politely and express genuine interest in the client's opinion. A follow-up provides another opportunity for clients to share their thoughts and shows that their feedback is genuinely valued. It also reinforces the relationship between the sales professional and the client, potentially leading to more open communication in the future.

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Marcos Delaosa

Gerente de Produto Bener Máquinas MAKINO / SISMA / E-PLUS 3D / PRIMINER
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Realmente a prática de contato direto com o cliente nos dá a real situa??o para que consigamos planejar as a??es. Relacionamento é tudo em um bom atendimento.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if clients aren't providing feedback to sales professionals?

1

2

3

4

5

6

7

1 Encourage Inquiry

2 Optimize Timing

3 Leverage Technology

4 Analyze Silence

5 Adjust Approach

6 Follow Up

7 Here’s what else to consider

Sales Coaching

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What do you do if clients aren't providing feedback to sales professionals?

1

2

3

4

5

6

7

1 Encourage Inquiry

2 Optimize Timing

3 Leverage Technology

4 Analyze Silence

5 Adjust Approach

6 Follow Up

7 Here’s what else to consider

Sales Coaching

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