What do you do if artificial intelligence is threatening your career in Digital Strategy?

As AI integrates deeper into digital strategy, embracing it becomes paramount. Personally, when AI emerged in my field, I delved into learning new tools like data analytics platforms. By leveraging AI, I shifted from executing mundane tasks to crafting strategies enriched by AI insights. Embracing AI empowered me to stay ahead in the digital landscape, offering unique value beyond automation. It's about evolving with technology, not being replaced by it.

The rise of LLMs, has completely changed the way we work. Here's how to embrace it if you still haven't. 1. Understand at high level what all LLMs or tools are out there and their limitations. There are plenty of free courses from Google and Open AI. Learn and experiment with Prompt engineering. 2. Identify use cases within your day to day role, where you can leverage AI to assist you like for example automating tasks, creating new ideas to build on, structuring documents etc. In most cases the Digital products you use (CMS, CRMs, Analytics) will already be leveraging AI products. 3. Nothing beats practice. Start leveraging Gen AI in your day to day work. Experiment with prompts, try new use cases

If artificial intelligence poses a threat to your career in Digital Strategy, embrace it as an opportunity rather than a challenge. Invest time in learning about AI technologies & how they can complement your skill set. Identify areas where AI can streamline processes, enhance decision-making, & unlock new opportunities for innovation. Focus on developing uniquely human capabilities such as creativity, critical thinking, & emotional intelligence that AI cannot replicate. Position yourself as a strategic thinker who can harness AI tools to drive strategic objectives and deliver value to your organization. Stay adaptable and proactive in acquiring new skills and staying abreast of industry trends to remain relevant in an AI-driven landscape.

Embracing upskilling amid AI advancements is paramount. Understanding emerging technologies not only enhances versatility but also empowers overseeing AI-driven projects. Bridging the gap between strategy and execution, I've witnessed firsthand how these skills transform AI into an asset, rather than a threat, in one's career trajectory.

If you are from the technical side of things you may consider courses on Data Science, AI/ML or Analytics. For those of you on the product/business side of things, AI has actually democratized the use of technology. You no longer need to master a programming language to talk to a system/algorithm. Prompt Engineering is the new coding. Learn and experiment with prompts on relevant LLMs and build strategies that are most relevant for your line of work. Focus on your key competencies and explore tools/solutions that can enhance your productivity.

Specializing in niche areas of digital strategy that AI is less likely to impact can also safeguard your career. Focus on sectors where human empathy, understanding, and interaction play a key role, like customer relationship management or brand storytelling. Developing expertise in emerging digital strategy trends, regulatory and ethical aspects of digital marketing, or sustainability in digital practices can offer a competitive edge. Specializing wisely allows you to carve out a unique place in the digital strategy field that leverages AI advancements while highlighting the irreplaceable value of human insight.