The difference between the going concern and liquidation approaches also affects the valuation multiples and comparables that you use to compare the business with other similar businesses. Valuation multiples are ratios that express the value of a business relative to a financial metric, such as revenue, earnings, or assets. Comparables are other businesses that have similar characteristics and performance to the business being valued. When you use the going concern approach, you should use multiples and comparables that reflect the earnings potential and growth prospects of the business, such as price-to-earnings (P/E), enterprise value-to-EBITDA (EV/EBITDA), or price-to-book (P/B). When you use the liquidation approach, you should use multiples and comparables that reflect the net asset value of the business, such as price-to-tangible book (P/TB), or price-to-liquidation value (P/LV).