What data can you use to inform your written content?

Talk to them. If you can, get a few members of your audience on a call & ask them a bunch of questions. If you can't, then my go-to place is forums where people go to discuss their issue. Subreddits can be fantastic, because Reddit is a place where people go to complain about stuff :P If you sell B2B, then joining a professional organization that has a members only message board can be a fantastic investment. Each & every post on those things gives you tons of potential topics and the specific verbiage that your market uses to talk about it. Demographics & stuff is great, but really what you want is your audience's own words about the problems they're facing.

To enhance written content, consider leveraging various types of data: Audience data: Understand your readers' demographics, interests, and behaviors. Keyword research: Identify relevant terms to optimize content for search engines. Content analytics: Use performance metrics to refine content strategies and improve engagement. Industry insights: Incorporate trends, statistics, and expert knowledge from your field. User feedback: Gather input and preferences directly from your audience for tailored content. Collaborative input: Utilize shared knowledge or collaborative efforts for comprehensive content. Other factors: Explore additional data sources that align with your content goals and audience needs.

To craft impactful written content, using various data sources. Start by analyzing audience demographics to tailor your message effectively. Utilize website analytics to understand user behavior, identifying popular topics and optimizing content accordingly. Explore keyword research data to enhance SEO and align with audience interests. Social media insights provide valuable feedback on audience engagement and preferences. Additionally, stay updated on industry trends through market reports and competitor analysis. This multi-faceted approach ensures your written content is not only well-informed but also resonates with your target audience for maximum impact.

I generally write about topics that are personal to me and involve my family and friends and other people who experience mutual experiences. I use common topics like love, family gatherings and reunions, conversation between people, dancing and music.

Uma abordagem comum é o uso de ferramentas de pesquisa de palavras-chave, como o Google Keyword Planner, SEMrush e Ahrefs. Essas ferramentas oferecem insights sobre o volume de pesquisa, a competi??o e sugest?es de palavras-chave relacionadas. Mas, ainda é necessário analisar os concorrentes diretos: observar as palavras-chave que eles est?o segmentando pode fornecer insights sobre termos relevantes para o seu setor.

What do keywords tell you? Keywords are the starting point of understanding search traffic. Yet, keywords don't reveal everything. You have to dig deeper. For one thing, use analytics to see what people looked at on your site. Try to imagine what they really want. The secret is thinking like your visitor. Don't just rely on the keyword. Focus more on using your empathy.

Beyond all your market research, one question can help you shed light on your audience and help you understand how to create better content: what is your audience reading? Which of your articles is performing the best? Which one is the worst? From here, you can dig deeper, and find the why behind the metrics. You can fix content issues and gaps, rethink your strategy, update information, or improve your SEO.

I don't tend to trust industry data. Why? Because usually about 2 - 4% of businesses defy all statistics. It seems data doesn't apply to them. Let's look at writing. The top 1% of writers make more money than the next 40% combined. OK - so do I want to look at the whole industry? Or should I figure out what the top earners are doing? I will go where the money is, thank you very much.

Writing for a specific industry needs in-depth research. Latest trends and updates about the industry will make the content more accurate. Supporting your opinion with facts would develop trust in readers. For example, if we have to write for the crypto industry, we have to keep our research updated about the latest coins, fluctuations in the crypto market, Blockchain trends, NFTs, etc. This updated research and data would help to generate valuable content for readers.

You don't have to source costly or popular industry reports to make a compelling argument. In fact, doing so often yields unoriginal content. If you're writing about a certain business or industry, explore the places where those products or services are sold. Extract observations about changes in the offering or the pricing. For instance, in writing about collectible markets, I consult popular marketplaces where those products are sold and leverage their tools and data to identify trends. What quantity of product is available? How did that change from last month? How are they priced now versus then? By venturing off the beaten path, you'll make original observations, building unique expertise and credibility that isn't easily replicated.

- Market data is strong. - Company data is strong. - User data like how many people reacted to your posts or articles, that's gold. Not only is it trustworthy, but also it'll help you move from being an amateur to a top-notch writer.

Users give you a lot of data. But, it's more important to look at qualitative information. That's where you figure out how to persuade people. Data comes after the fact. We can't always trust the past to help us predict the future. If we could, we'd all be rolling in money. Still, the data we gather on users is important. But let the data be the beginning of your search. Don't stop at trying interpret the user report. Get to know your users first hand. They will give you insights that no data report can share with you. They will tell you the breakthrough that will help you make more money.

Data deceives you sometimes. Or rather, incomplete data can drag you through hell. The most common mistake is to only focus on topics that get a lot of views. The data has spoken right? But what you may miss is the larger context. What if you're attracting views but not buying customers? What if you're slowly eroding your company's image? Of course, data is important. But common sense an paying attention to experience matter even more.