What critical thinking frameworks can you use to evaluate customer segmentation strategies?
Customer segmentation is the process of dividing your target market into groups based on their characteristics, needs, preferences, and behaviors. It can help you tailor your products, services, marketing, and sales strategies to each segment and increase your customer loyalty, retention, and revenue. However, not all customer segmentation strategies are equally effective or relevant for your business goals. How can you use critical thinking frameworks to evaluate your customer segmentation strategies and make better decisions?