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Last updated on 2024年5月31日

What creative thinking exercises can you use to generate innovative ideas?

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In the fast-paced world of business, innovation is not just a buzzword—it's a necessity. To stay ahead of the competition, you need to think creatively and generate ideas that can transform your business strategy. But how do you unlock this creativity? The answer lies in exercises that can stimulate your mind and foster an environment ripe for innovative thinking. Engaging in such exercises can lead to breakthroughs that propel your business forward.

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Shaun Jones

I facilitate workshops by using the power of play to solve business problems and create strategies for change |…

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Rakshaya T S

Principal Consultant at FormIt Consulting | Business Consulting | Growth Strategies | Process Advisory

1 Brainstorming Basics

Brainstorming is the quintessential creative thinking exercise. It's about generating a large number of ideas in a group setting without judgment. Begin by clearly stating the problem or opportunity you're addressing. Encourage everyone to contribute, and remember, no idea is too outlandish. The goal is quantity over quality, as this process often yields unexpected solutions. Afterward, you can sift through the ideas, combine them, and refine them into actionable strategies.

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Shaun Jones

I facilitate workshops by using the power of play to solve business problems and create strategies for change | Certified in Lego? Serious Play?
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While Brainstorming is a great way to get people in a room, it doesn’t mean that you will yield any valuable results. Without pointed questions and getting them to actively engage in answering those questions, it’s still just people in a room. I’m my experience, using PLAY and creating dynamic hands on opportunities to tackle the problems at hands are essential. You need to take people out of their BAU mental environment as well as their physical one. By introducing hands-on play, you enable them to lower their inhibitions, stimulate the creative part of the brain to create and openly share ideas. Lego Serious Play, is an amazing exercise for doing all of these things and more!

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Lucas B.

Marketing Project Manager | Marketing & Advertising Service Sr. | Marketing Digital | Trade Marketing | MBA
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O pensamento criativo é essencial para resolver problemas complexos, inovar e encontrar solu??es originais. Tendo isso em vista, existem algumas técnicas que tendem a estimular a criatividade, tais como: experimentar novas experiências, questionar o Status Quo, brainstorming em grupo, associa??o de Ideias, experimenta??o e erro e ou observa??o do cotidiano. Em resumo, a prática e abertura para o novo s?o essenciais para estimular a criatividade!

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2 Questioning Assumptions

To innovate, you must first identify and challenge the assumptions that underlie your current business strategies. Start by listing the assumptions that are taken for granted in your industry or within your company. Then, systematically question each one: Why is this assumed? What if the opposite were true? This exercise can uncover hidden opportunities and lead to a more flexible, innovative approach to your business challenges.

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3 Mind Mapping

Mind mapping is a visual exercise that can help you explore the relationships between different ideas and concepts. Start with a central idea and draw branches to related subtopics, creating a map of thoughts. This nonlinear approach encourages you to see new connections and possibilities, making it an excellent tool for strategic planning and problem-solving. The visual nature of mind maps can also aid in memory retention and understanding complex systems.

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Shaun Jones

I facilitate workshops by using the power of play to solve business problems and create strategies for change | Certified in Lego? Serious Play?
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Visualising your thoughts and ideas is one of the best ways to explore topics more deeply and share them with others. When we can visualise something, we make it more tangible, easier to tell a story about and communicate with others, allowing them in turn to add their own thoughts and ideas. We collaborate more effectively and build better solutions.

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4 Role Play

Role play can be a powerful tool for generating innovative ideas by allowing you to see your business from a different perspective. Choose a role outside your normal scope—be it a customer, competitor, or even an unrelated industry leader—and approach your business challenges as that entity would. This shift in perspective can lead to insights that you might not have considered from your usual vantage point and can inspire creative solutions that are both effective and novel.

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Shaun Jones

I facilitate workshops by using the power of play to solve business problems and create strategies for change | Certified in Lego? Serious Play?
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Role playing is a fantastic tool for walking in the shoes of your colleagues, clients or customers. You are better able to empathise with their needs and understand how they feel in a given situation. In addition to ‘people’ role playing, doing this through techniques like Lego Serious Play also allow for role playing in a safe way by visualising a scenario that you or your team have built in response to a challenge. You can see the situation represented by the model and then ask a series of questions of it, act out scenarios related to your business or personal challenges, and enable you and your team to find solutions that could work, while gaining valuable insights.

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5 Reverse Thinking

Reverse thinking, also known as reverse engineering, involves starting with the desired outcome and working backward to figure out how to achieve it. This exercise forces you to think in new ways and can lead to innovative processes or products. By focusing on the end goal, you may discover unconventional methods or shortcuts that can revolutionize how you approach your business strategy.

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Shaun Jones

I facilitate workshops by using the power of play to solve business problems and create strategies for change | Certified in Lego? Serious Play?
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I think there is a lot of merit in reverse thinking, as it really focuses you on solutions. However, it can also constrain your creative thinking, as your brain is likely to jump to solutions that already exist, and while these might work, they may not. You need to be able to spark your brain into a different place. I would also recommend ‘Opposite Thinking’. Whatever thought or solution you come up with, think the opposite. By literally doing this you allow the brain to create new pathways to explore alternative scenarios and options, no matter how absurd or wrong they may feel, it will enable you to think more creatively about solutions.

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6 SCAMPER Technique

SCAMPER is an acronym for a series of thought-provoking questions designed to spark creativity: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Apply these prompts to your products, services, or business processes. For instance, ask yourself what you could eliminate to streamline operations or what features could be combined to create a new offering. This methodical approach ensures a thorough exploration of all potential avenues for innovation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rakshaya T S

Principal Consultant at FormIt Consulting | Business Consulting | Growth Strategies | Process Advisory
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The Six Thinking Hats exercise encourages diverse perspectives by assigning different "hats" representing distinct thinking styles. White Hat: Focus on facts & data for a neutral perspective. Yellow Hat: Think optimistically, highlighting potential benefits. Black Hat: Don the "caution hat" to identify potential risks & drawbacks. Green Hat: Unleash creativity - explore all possibilities, no matter how wild! Red Hat: Tap into emotions & gut feelings for a subjective viewpoint. Blue Hat: The facilitator hat - keeps discussions focused & structured. By switching hats, teams can break out of rigid thinking patterns and generate a wider range of creative solutions

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What creative thinking exercises can you use to generate innovative ideas?

1

2

3

4

5

6

7

1 Brainstorming Basics

2 Questioning Assumptions

3 Mind Mapping

4 Role Play

5 Reverse Thinking

6 SCAMPER Technique

7 Here’s what else to consider

Business Strategy

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What creative thinking exercises can you use to generate innovative ideas?

1

2

3

4

5

6

7

1 Brainstorming Basics

2 Questioning Assumptions

3 Mind Mapping

4 Role Play

5 Reverse Thinking

6 SCAMPER Technique

7 Here’s what else to consider

Business Strategy

给文章评分

感谢您的反馈

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