What communication tasks should you avoid delegating in business?

2 Communication tasks that reflect your vision

Some communication tasks reflect your vision, values, or goals as a leader, manager, or entrepreneur. For example, if you need to communicate your strategy, mission, or culture to your team, stakeholders, or customers, you should not delegate these tasks to someone who may not share or understand your vision. Doing so may dilute your message, create inconsistency, or lose your authenticity. You should also avoid delegating communication tasks that involve your personal brand, voice, or style, such as writing blog posts, newsletters, or social media posts. These tasks require your creativity, originality, and personality, and delegating them may compromise your identity or image.

3 Communication tasks that help you grow

Some communication tasks help you grow, learn, or improve as a business person. For example, if you need to communicate with your mentors, peers, or industry experts, you should not delegate these tasks to someone who may not benefit from the same learning opportunities as you. Doing so may limit your exposure, network, or knowledge. You should also avoid delegating communication tasks that challenge you, inspire you, or motivate you, such as speaking at events, pitching ideas, or giving presentations. These tasks require your courage, confidence, and passion, and delegating them may hinder your development or potential.

Delegating communication tasks can be a smart way to save time, leverage resources, or distribute work. However, not all communication tasks are suitable for delegation, and some may even harm your business or career if you hand them over to someone else. Therefore, you should avoid delegating communication tasks that require your authority, reflect your vision, or help you grow. These are the communication tasks that make you stand out, connect, and succeed in business.