If you are part of the creator economy, you know how important social media blogging is for your personal brand, audience growth, and income potential. However, social media blogging is not as easy as it seems. There are many common mistakes that can hurt your credibility, engagement, and reach. In this article, we will discuss some of these mistakes and how to avoid them.
One of the biggest mistakes you can make as a social media blogger is not having a clear niche. A niche is a specific topic or area of expertise that you focus on and create content around. Without a niche, you will struggle to attract and retain a loyal audience, stand out from the competition, and monetize your content. To find your niche, you need to identify your passions, skills, and target market. Then, you need to research the demand, competition, and profitability of your niche. Finally, you need to test and validate your niche by creating and sharing content and getting feedback.
Common social media blogging mistakes in the creator economy include inconsistent posting schedules, neglecting audience engagement, relying solely on one platform, and not optimizing content for each platform's unique features. It's essential to maintain authenticity, provide value, and adapt strategies based on audience feedback.
Niche is fundamental. Sometimes we can enlarge the niche. From my personal experience, my posts are about topics which I am working on, sometimes I can add information answering to posts from other person. In this way people can understand better or think to read more news. Contents depend on the social media
Another common mistake that social media bloggers make is not being consistent. Consistency means creating and posting content on a regular schedule, following a coherent theme and style, and delivering value and quality to your audience. Consistency helps you build trust, authority, and loyalty with your audience, improve your SEO and visibility, and grow your community and network. To be consistent, you need to plan your content ahead, use a content calendar, set realistic goals, and automate and delegate tasks.
Consistency is key, how many times have we heard this? But it's true! My advice to people is that even before you post your 1st piece of content, that you should build up a content bank, this way no matter what challenges whether work or otherwise come about, you have content ready to publish. Also keep adding to the content bank as you go!
Not only consistency, but also trust in what you are publishing. I published from what I read from scientific articles or from ONG that I trust
A third mistake that social media bloggers often make is not engaging with their audience. Engagement means interacting with your audience, responding to their comments and messages, asking for their opinions and feedback, and creating a dialogue and relationship with them. Engagement helps you increase your reach, retention, and referrals, understand your audience's needs and preferences, and create a loyal fan base and brand advocates. To engage with your audience, you need to use social media tools, ask questions and polls, share user-generated content, and join relevant groups and communities.
Engagement is one of the best ways to grow your audience and also an excellent way to build confidence before publishing your 1st piece of content. Just ensure your profile is optimised before engaging and creating, as 1st impressions matter.
I am trying always to reply or to explain better. This means to respect who is reading, debate is fundamental to increase personal knowledge
A fourth mistake that social media bloggers sometimes make is not diversifying their platforms. Diversifying your platforms means creating and sharing content on different social media channels, such as Instagram, YouTube, Twitter, Facebook, TikTok, etc. Diversifying your platforms helps you expand your audience, increase your exposure, and leverage the strengths and features of each platform. To diversify your platforms, you need to identify the best platforms for your niche and goals, repurpose your content for different formats and audiences, and cross-promote your content.
Diversificar las plataformas está bien pero no sólo se trata de publicar un una u otra sino adaptar el contenido, incluso puede ser el mismo, pero con la comunicación apropiada a los usuarios de una u otra red. ?Reaprovechar la idea pero de modo diferente! es común ver como algunos creadores publican exactamente lo mismo en las diferentes redes y eso suele jugar en forma negativa para el creador porque las redes le empiezan a jugar en forma negativa en vez de sumarle
Diversification is important but be realistic in the approach, don't over stretch yourself. No matter how many platforms you decide to be on, maintain that level of consistency for example if you agree to post twice a week on LinkedIn just make sure you do!! This is where a content strategy is worthwhile, document your approach and it helps to ensure you don't lose out on the quality aspect when diversifying your brand across platforms.
I am not a real blogger, but I have started to use Instagram and sometimes Facebook. I am using these social media for different reasons and in a different way. In few months I will start to use youtube, only for my job
A fifth mistake that social media bloggers frequently make is not measuring their results. Measuring your results means tracking and analyzing your performance, such as your traffic, engagement, conversions, and revenue. Measuring your results helps you evaluate your progress, identify your strengths and weaknesses, and optimize your strategy and tactics. To measure your results, you need to use analytics tools, set SMART goals, and test and experiment with different variables.
When it comes to analysing your content, do it often. Document it and identify trends, keep focusing on the top performing areas and stop wasting time on areas that aren't bringing you a high level of engagement.
Not being a real blogger, I don't really care about results. They are important if you want to improve the quality of your post and diffuse the news
A sixth and final mistake that social media bloggers often make is not learning and improving. Learning and improving means staying updated on the latest trends, best practices, and tools in social media blogging, as well as learning from your own and others' experiences and mistakes. Learning and improving helps you stay relevant, competitive, and innovative, as well as grow your skills, knowledge, and confidence. To learn and improve, you need to read blogs, books, and podcasts, take courses and workshops, join masterminds and mentorships, and seek feedback and advice.
This is linked back to Mistake #5 above, analyse your performance, keep looking at new ways of producing content, systems, tools etc. By reviewing your performance and looking to improve it will help you get the most out of the platform that you are focused on.