A third common mistake sales managers make is not communicating enough. Communication means sharing information, expectations, goals, strategies, and feedback with your sales reps, as well as listening to their input, feedback, and ideas. Communication is vital for creating alignment, trust, and collaboration among your sales team, as well as for ensuring clarity, consistency, and accountability. However, many sales managers fail to communicate enough because they assume their sales reps know what to do, they don't have time, or they don't have the right tools. To avoid this mistake, you should communicate frequently and effectively with your sales reps. You should use different channels and formats, such as meetings, emails, calls, chats, and dashboards, to communicate relevant and timely information. You should also encourage your sales reps to communicate with you and with each other, and to share their feedback, questions, and suggestions. You can also use training programs to enhance your communication skills and to learn how to communicate with different audiences and situations.