What are the common mistakes to avoid when writing a guest post?

Disregarding Guidelines: Ignoring submission guidelines risks rejection. Relevance Lapse: Ensure your content aligns with the host site's theme and audience. Formatting Issues: Messy formatting hampers readability. Excessive Self-Promotion: Balance promotion with value. Overpromoting can alienate readers and hosts. Mismatched Tone and Style: Align your writing style with the host site’s tone. Ignoring Audience Tone: Tailor your tone to the target audience. Editing Neglect: Unedited content reflects poorly on professionalism. Weak Headlines: Compelling headlines are crucial for reader engagement. Avoid generic or clickbait titles. Lack of Value Addition: Offer unique insights; regurgitating existing content is unappealing.

The big Don'ts: Ignore guidelines Inadequate Research Lack Originality Wek Headline Poor introduction Don't care about the audience Too much self promotion Ignore SEO practises Failure to Engage

Failing to conduct thorough research can undermine the credibility and relevance of your guest post. Understand the target audience, the host platform, and the style of content they resonate with. Example: In a guest post about digital marketing, I overlooked the specific preferences of the host blog's audience. The post, lacking relevance to their interests, received minimal engagement. Lesson learned: always tailor your content to the host's audience.

If you're writing a guest post without researching the target website, audience, or topic is a significant then you should not be in marketing. Research plays a heavy role in everything content creation in addition to creativity. By not researching, this can result in irrelevant or duplicate content, failing to impress both the editor and readers. To avoid this, simply browse the website, understanding guidelines, and studying the preferred tone and style. Discover what content the site needs and wants before crafting your pitch or post. Brands also provide guidelines: use that as a point of reference.

Embarking on the exciting journey of guest blogging? It is an opportunity to showcase your expertise by connecting with new audience and contributing valuable content. Here are some key landmines to sidestep for impactful guest post. The big Don'ts: Ignore guidelines Inadequate Research Lack Originality Wek Headline Poor introduction Don't care about the audience Too much self promotion Ignore SEO practises Failure to Engage

The biggest mistake when guest writing for someone else is being selfish. This is not an opportunity to pitch, pitch, pitch. This is an opportunity to provide value, value (maybe pitch) then some more value for good luck. The very thing you want will come back 10 fold if you have patience in guest blogs.

Guest posts should offer tangible value to readers. Avoid creating content solely for self-promotion. Instead, focus on addressing the audience's pain points or providing actionable insights. Example: In a guest post about productivity, I initially focused on showcasing personal achievements. The post gained traction only when I shifted the narrative to share practical tips that readers could implement in their daily routines.

Here are 10 forms of value you can provide in your content: 1. Educational Value ( knowledge that helps the audience learn something new) 2. Entertainment (this can be enjoyable content, comedy etc) 3. Practical (actionable tips, advice) 4. Inspirational (encourages positive thinking, personal growth, or the pursuit of goals and aspirations.) 5. Storytelling (WE all love a juice story time) 6. Timeliness (what's happening present day), 8) Interactive (calling on a CTA) You can use one of these pillars or a few to create really strong valuable content.

Je rajouterai que pour la production des contenus…Il faut utiliser chaque réseau social de manière ciblée car cela maximise l'engagement et renforce la visibilité et les valeurs de votre entreprise ou de votre personal branding.

Crafting a guest post that offers genuine value is crucial for building credibility and engaging your audience. - Understand Your Audience: Tailor your content to address specific challenges in wastewater technology, like trenchless rehabilitation. - Showcase Expertise: Share case studies or success stories from your work in utility contracting. - Provide Solutions: Offer actionable insights, such as innovative sewer maintenance techniques. - Be Authentic: Infuse your personality and unique perspective to stand out. - Use Data: Support your points with relevant data, like the benefits of Convert-A-Visit. Remember, valuable content not only informs but also builds trust and fosters community. Until then—keep it flowing.

Rehashing existing content without adding a unique perspective is a common pitfall. Strive to bring fresh insights, a unique angle, or personal experiences to make your guest post stand out. Example: When contributing to a career advice blog, I initially stuck to generic tips. It wasn't until I shared a personal anecdote about overcoming a career challenge that the post resonated with readers and received positive feedback.

Overcoming a lack of originality in creative content creation is all about finding your unique voice and perspective. Here are a few high-level ideas: - Seek Diverse Inspirations: Look at other industries, cultures, and art forms for fresh ideas. - Personal Experiences: Personal stories and viewpoints often lead to the most original content. - Experimentation: Try new formats, styles, or mediums. Experimentation breeds innovation. - Stay Updated: Keep up with trends but use them as a springboard for your own twist, not as a template to copy. - Authenticity: Stay true to your values and voice. Authentic content naturally stands out. Remember, originality isn’t about reinventing the wheel; it’s about adding your unique spin to it.

I partially disagree with having to always"creating completely brand new content" Have you read the book "Sealing like an Artist”? It's written by Austin Kleon and he suggests that artists should not be afraid to borrow ideas, remix existing concepts, and draw inspiration from various sources. We're not STEALING! We simply researching the market (cough cough looking for viral/successful content) and re-framing it to your business. Work smart not harder. Why spend hours creating something if you're not exactly sure how it will perform? Don't try to re-invest the wheel and do what works rather than shooting in the dark.

J'ai une vraie interrogation... L'utilisation de l'IA est-elle une bonne idée dans la génération de contenu quand on sait que Google n'aime pas trop l'IA pour le SEO ? Qu'en pensez-vous ? Utilisez-vous l'IA pour rédiger vos articles ?

A guest post lacking originality not only fails to capture attention but also diminishes your credibility as a thought leader. For instance, in the wastewater industry, discussing innovative trenchless technology techniques can set your content apart, showcasing your unique expertise and forward-thinking approach. In closing, always strive to infuse your voice and insights into your guest posts. This not only enriches the conversation but also positions you as an invaluable resource in your field. Remember, content is your currency—make it count.

I am so guilty of this, I definitely make spelling mistakes and actually have posted it on client’s platforms (oops) But you live and learn and knowing your flaws; how are you doing to stay on top of it? Here are some tips: 1. download Grammarly on your computer 2. have someone else approve spelling 3. Before posting re-read and double check I do all 3 of these and it's helped a lot

A poorly written guest post can tarnish your credibility and diminish the impact of your message. In the wastewater industry, where technical accuracy and clarity are paramount, a well-crafted post can bridge the gap between complex technology and public understanding. For instance, a meticulously edited post on trenchless technology can significantly enhance stakeholder engagement and trust. Remember, content is your currency. By ensuring your guest posts are polished and adhere to the host's standards, you not only respect their platform but also elevate your own brand. This attention to detail can transform your contributions into valuable assets that foster a community of informed and engaged readers. Until then—keep it flowing.

I'm a Social Media Manager and when on-boarding clients, I always ask them to draw me a map of where they think they have all their links and where they lead to. You'd be surprised by doing this exercise how many "broken" links we found... Make it easy for your community/customers to hop between platforms

Including links in your guest post is crucial for building your digital presence and authority. - Showcase Your Expertise: Link to a relevant case study or article you've authored to demonstrate your knowledge. For example, "Check out my detailed analysis on trenchless technology." - Drive Traffic: Direct readers to your blog for more in-depth content. For instance, "Read more about innovative wastewater treatment solutions on my blog." - Enhance Credibility: Include a link to your LinkedIn profile to build trust. Example: "Connect with me on LinkedIn for industry insights." Remember, content is your currency. Until then—keep it flowing.

Engagement can increase 500X when you're telling the viewer what to do! (Specifically on Social Media) If you're not ending a video with some sort of CTA, (or dropping mini-CTA’s within the video) it's not guiding the viewer to take action and they will simply just scroll away. If you encourage the viewer to interact, the brand can then respond and a relationship can be established. Don't miss out on the little things for a greater impact on your business for creating a strong community.

A guest post without follow-up actions is a missed opportunity to engage and build relationships. - Clear Call to Action: Encourage readers to comment, share, or subscribe. For example, ask a thought-provoking question related to wastewater technology. - Engage with Feedback: Respond to comments and questions. This can foster a sense of community and trust within the wastewater industry. - Promote Further Interaction: Offer downloadable content or exclusive insights. For instance, share a case study on trenchless technology applications. Remember, content is your currency; use it to build lasting connections.

Il y a quelques années, une agence de communication très en vogue m'a conseillé d'arrêter mon blog d'entreprise. Selon eux, c'était dépassé et il fallait se concentrer exclusivement sur Google Ads. J'ai essayé de résister, mais leur assurance et leur jeunesse ont fini par me convaincre. J'ai suivi leur conseil, pensant que j'étais un #vieuxcondelacom. Ce qui devait arriver arriva : une chute drastique du SEO et une baisse catastrophique du référencement. Face à ce désastre, j'ai décidé de remettre en ligne mon blog. En un rien de temps, tout a commencé à remonter. Mon conseil ? Suivez toujours votre instinct et vos bases solides ! #jesuisbacklinks ! :)

In the realm of guest posting, understanding your audience is paramount. Tailoring your content to resonate with the specific needs and interests of the target readership can significantly enhance engagement and credibility, transforming a simple post into a valuable resource. Moreover, consider the power of storytelling in your posts. Sharing real-world examples or case studies related to wastewater technology can not only illustrate your points but also foster a deeper connection with your audience, reinforcing the idea that effective content is not just about information—it's about building a community.