What are the common landing page mistakes and how to avoid them?

2 Mistake 2: Too much or too little information

Another common landing page mistake is to provide too much or too little information to the visitor. Too much information can overwhelm, confuse, or distract the visitor from the main goal of the landing page. Too little information can leave the visitor unsure, skeptical, or unconvinced about your offer. To avoid this mistake, you should provide enough information to answer the most common questions and objections that your target audience may have, but not more than necessary. You should also use clear and concise language, bullet points, headings, and visuals to organize and present your information in an easy-to-scan and digestible way.

3 Mistake 3: No clear and compelling call-to-action

The call-to-action (CTA) is the most important element of your landing page, as it tells the visitor what to do next and how to get your offer. A clear and compelling CTA should be visible, prominent, and action-oriented. It should also convey a sense of urgency, value, and exclusivity. A common landing page mistake is to have a weak, vague, or hidden CTA that does not motivate the visitor to take action. To avoid this mistake, you should use a contrasting color, a large size, and a prominent position for your CTA button. You should also use verbs that describe the action and the benefit, such as "Download Now", "Get Started", or "Claim Your Free Trial". You should also create a sense of urgency, value, and exclusivity by using words like "Today", "Limited Time", or "Only X Left".

4 Mistake 4: No trust and credibility indicators

Trust and credibility are essential for persuading visitors to take action on your landing page. Visitors need to feel confident that you are a legitimate, reliable, and reputable source of information and solutions. Trust and credibility indicators are elements that demonstrate your authority, expertise, and social proof. They can include testimonials, reviews, ratings, logos, awards, certifications, guarantees, or security badges. A common landing page mistake is to have no or insufficient trust and credibility indicators on your landing page. To avoid this mistake, you should include relevant and authentic trust and credibility indicators that match your target audience's expectations and preferences. You should also place them strategically near your value proposition, your CTA, or your form.

5 Mistake 5: No alignment with the source

The source is the link, the ad, or the call-to-action that brought the visitor to your landing page. The source sets the expectations and the context for the visitor. The alignment is the consistency and the relevance between the source and the landing page. The alignment ensures that the visitor sees what they expected to see and finds what they were looking for. A common landing page mistake is to have no or poor alignment with the source. This can result in confusion, frustration, or disappointment for the visitor, who may feel misled or deceived by the source. To avoid this mistake, you should ensure that your landing page matches the source in terms of the headline, the offer, the message, the design, and the tone. You should also use the same keywords, images, and colors as the source.

6 Mistake 6: No optimization for mobile devices

Mobile devices are increasingly used by visitors to access landing pages. Mobile devices have different screen sizes, orientations, and capabilities than desktop devices. Mobile visitors also have different behaviors, needs, and expectations than desktop visitors. A common landing page mistake is to have no or poor optimization for mobile devices. This can result in poor user experience, low performance, and high bounce rates for mobile visitors. To avoid this mistake, you should use responsive design, which adapts your landing page to fit different screen sizes and orientations. You should also use mobile-friendly features, such as fast loading speed, simple navigation, large buttons, short forms, and click-to-call options.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?