What are the challenges of maintaining a consistent voice in your writing?

Style is just one aspect of maintaining a consistent voice. If you have multiple writers/editors/management contributing, you need to ensure that the following aspects are aligned: 1. Purpose 2. Target Audience 3. Goal 4. Tonality 5. Presentation 6. Style If everyone is one the same page for all the above, you are good to go. PS: Too many cooks spoil the broth.

Es importante plantear el tono y el estilo de la pieza a redactar, unificar conceptos y tener una base sólida sobre cómo es el resultado ideal que el equipo desea lograr. Es fundamental la buena comunicación entre las partes durante el proceso creativo y, finalmente, que la edición sea realizada minuciosamente. En este último paso, si la revisión y edición la puede hacer una sola persona que, además, sea ajena al equipo creativo, los resultados serán aún mejores.

The lack of clarity. Having worked with different writers, I have realized that many of them do not have a clear idea of the narrative and flow of the article. This is crucial to maintaining a consistent voice.

The biggest issue is to not use click bait. So many outlets churn old news for weeks by using manipulative headlines. Sure you get traffic but you also lose credibility. Stay constant and professional and treat your audience with respect. Do not talk down to them and inform but never preach.

When I write, I do let the story determine the tone (style). But I understand the needs of the publishing medium. As an editor, however, I liked giving authors their voice (business mag), but they had tell a story, and we were good with headlines. The simple-minded whooping up of some product was not allowed. Example (from real life): an advertorial written by a PR agency. It was the kind of hysterical hollering that turns any reader off. I rewrote it AS A STORY, only mentioning the advertised company at the end. The agency was horrified ( I got a nasty letter)... but the company CEO liked it. The piece fit into the mag, because of STORY and TONE.

Hay algo denominado "manual de estilo". ?Puede sufrir cambios? Sí. Lo importante es trasladarlos al equipo para que se notifiquen, evolucionen junto con el manual y así reflejar exactamente lo que la marca requiere.

Actualmente todo es emoción. Desde una simple respuesta a una consulta, la atención de un reclamo o un seguimiento administrativo, deben contemplar no sólo las emociones de la empresa sino la del cliente que está del otro lado. Para comprender los valores de la marca, primero, hay que conocerlos e internalizarlos. De esta forma, se podrán adaptar las respuestas tanto a comentarios como a los anuncios de celebración o cualquier mensaje que deba salir de la empresa.

There is always a risk of wanting to sound a certain way, especially with authors who crave to come across as credible. As a professional, I tend to lean more toward ensuring that I maintain a neutral approach. That is not to confuse neutrality with flatness of tone. You can always add cadence to any writing in your role as an expert. But ensure that you don't take away the original voice or assume your voice to be better than the original. No matter how great you think something is—written or verbal—it is imperative to remember that the source is always more authentic than the filter it passes through. Once you appreciate the role of the filter, it becomes infinitely easier to maintain consistency of tone.