What are the challenges and benefits of offering VAS across different platforms and devices?

1 Challenge: Compatibility

One of the key challenges of offering VAS across different platforms and devices is ensuring compatibility and interoperability. VAS providers need to consider the technical specifications, operating systems, screen sizes, user interfaces, and performance of various devices and platforms, and design their VAS accordingly. They also need to test their VAS on different devices and platforms, and update them regularly to keep up with the changing technology and customer expectations. Compatibility issues can affect the quality, functionality, and usability of VAS, and lead to customer dissatisfaction and churn.

2 Challenge: Regulation

Another challenge of offering VAS across different platforms and devices is complying with the regulations and policies of different markets and jurisdictions. VAS providers need to be aware of the legal and ethical implications of their VAS, such as data privacy, security, intellectual property, taxation, licensing, and consumer protection. They also need to follow the rules and guidelines of different platforms and devices, such as app stores, carriers, and device manufacturers, which may vary in terms of content, quality, pricing, and revenue sharing. Regulation challenges can affect the availability, accessibility, and profitability of VAS, and expose VAS providers to legal risks and penalties.

3 Benefit: Reach

One of the main benefits of offering VAS across different platforms and devices is expanding the reach and audience of the core product or service. By offering VAS on multiple devices and platforms, VAS providers can cater to the diverse needs, preferences, and behaviors of different customer segments, and increase their market share and penetration. They can also leverage the network effects and cross-selling opportunities of different platforms and devices, and create more touchpoints and interactions with customers. Reach benefits can enhance the brand awareness, reputation, and loyalty of the core product or service, and drive more traffic and conversions.

4 Benefit: Innovation

Another benefit of offering VAS across different platforms and devices is fostering innovation and differentiation. By offering VAS on multiple devices and platforms, VAS providers can explore new possibilities and opportunities for enhancing their core product or service, and creating value for customers. They can also leverage the capabilities and features of different devices and platforms, such as sensors, cameras, voice assistants, and wearables, and integrate them with their VAS. Innovation benefits can improve the quality, functionality, and usability of VAS, and give VAS providers a competitive edge in the market.

5 Benefit: Revenue

A third benefit of offering VAS across different platforms and devices is generating new revenue streams and sources. By offering VAS on multiple devices and platforms, VAS providers can monetize their VAS in various ways, such as subscriptions, in-app purchases, advertising, sponsorship, and commissions. They can also optimize their pricing and bundling strategies based on the value proposition and demand of their VAS on different devices and platforms. Revenue benefits can increase the profitability and sustainability of the core product or service, and create more opportunities for growth and expansion.