What can you learn from your competitors' marketing strategies?

This is one of the few areas where AI can actually help in product marketing and competitive positioning. Use Chat-GPT/Bard/etc to summarize each vendor’s messaging, then add prompts to contrast different vendors. What you will usually find is a lot of “me too marketing”, where most of the players in a market sound very similar in the pain points and themes they talk about. This can be helpful in identifying the “white space” opportunities for your company or product to stand out, especially if you can identify some gaps that align with your product strengths, roadmap direction, or business strategy.

There are so much idea and analysis model available in each industry, those data model build and being ready to use model will help .

Learning from competitor's marketing strategy? You first need to understand whom your competitors are. If you have multiple lines of business, a competitor with one line of business could be your partner with another line of business. Start with a competitor heat map to map out your ICP (ideal customer profile) by product line, region would be the first logic step. Then you can validate your brand value (desired vs. market perception) and understand how it is compare to your competitors. Taking the time to clarify your own brand vision and brand value before jumping into competitive analysis will make your analysis more effective.

The most important aspect to learn from a competitor’s marketing strategy is their storytelling. What problems do they claim they solve, and who become the heroes as a result? It gives a sense for the markets, situations and personas they are aiming to influence. With this information, one can either devise a strategy to mimic, or further stand out.

Healthy competition facilitates the outcome of great talents and capabilities. In that spirit observing competitor’s marketing strategies expands your avenues, especially if you already are not approaching with the same scope, style, targets. It allows you to evaluate your value in the similar playing field to gain your market share or expand in other unexplored ways / territories, etc.

Collaborate with an experienced 3rd party on SEO evaluation is worth the investment. There needs to be a cost benefit analysis. For example, if ranking number 1 costs you 2x more than ranking number 2, then save that budget to optimize website speed, mobile experience, etc. SEO is an iterative process as things evolve. If you already have a solid innovative customer base, then be bold with new keywords and let your competitors follow.

SEO's a game-changer, and it's not just about who's got the best keywords anymore! ?? With AI, we're diving deep into what makes our competitors tick. But here's the cool part: it's our human creativity that turns this data into gold. We're talking about crafting stories that hit home, not just climbing Google's ranks. ?? AI gives us insights, sure, but it's our flair and intuition that make our brand stand out. It's a win for businesses, sure, but think bigger – it's about connecting with people on a whole new level. ?? IMHO, that's the real power of AI in SEO! ??

If you are doing SEO, evaluating the competition is critical. Why? - Know how difficult it would be to aim - Learn from their strategies - Understand where the gaps are and how you can beat them

SEO is a hard discipline, not least because the landscape is changing constantly. Rather than try to do your own inevitably crude analysis, work with whoever runs outbound SEO for your company. On top of specific expertise, they will already have custom tooling in place to monitor keywords related to your own product, so it will be a simple matter to work with them to get competitive monitoring added to their list. SEO specialists will also probably have all sorts of additional ideas that you might not have thought of from a competitive analysis perspective. Managed right, this can be a very valuable partnership, making your messaging far more effective — because you know exactly what your competitors are saying and how to counter them.

SEO has come a long way beyond keywords - investment in a solid SEO management consultant can give you great insights into your and your competitors effectiveness.

When monitoring competition campaigns, one can understand who their target market is and compare that to your own. Are you going after the same or different segments of the market. What value proposition are they trying to convey and how does it match up with yours? From this information, you can look to better target your SOM to find the right leads and close sales.

Automating campaign monitoring process allows you to focus more on strategic activities. It is critical to compare the outcome of the campaings, not just the noise. Through your competitor's campaigns, you can tell what their targeted audience cares about, that give you insights on where the value of your solution is. Tailor yours accordingly.

?? I'm not an expert on marketing campaigns, but from an outsider's perspective, monitoring them with AI seems like a super smart move! It's like having a sneak peek into what competitors are up to, understanding their audience, and learning what works (and what doesn't). ???♂? This isn't about copying ideas; it's about finding those golden nuggets of insight that can inspire our own unique strategies. ?? And the cool part? AI does the heavy lifting, letting us focus on creating those genuine connections that really matter. It's not just marketing; it's about making real, human-centric connections. Awesome!

Assessing reviews can help throughout the product development process - when you're planning features or improving/fixing issues. Leverage Technology for sentiment analysis and to summarise. Seeing many comments about the same problem or great feature helps to understand what matters. However, reviews usually only discuss a few, recent features; careful consideration is necessary to avoid focus being hijacked by these. Reviews from platforms where users are verified/registered carry more weight since they avoid potential outlier opinions. Lastly, offline reviews in person can provide unique insights. Face-to-face meetings allow you to ask follow-up questions and get a deeper understanding.

Reading reviews from reliable sources I such as G2, Gartner Insights, Forrester, provides a holistic view of how you and your competitors are being perceived. Some customer reviews are worth your attention. That's where conversions come to your way when turning their challenges into your strength.

This is my favorite tactic as there is a lot to learn from reviews. Be aware that you're only seeing extreme ends of good or bad. People that have enough energy or incentive to leave a review whether it's good or bad. Reviews are a great way to see a bit inside the machine of the a customer's headspace. It's great to inspire landing page copywriting, inform positioning, and ideas for messaging for your GTM or even ad campaigns. Don't just look at competitors, but look at companies with a similar audience profile to gain insights and ideas.

This information can be leveraged to improve your own offerings and address any gaps in your services. Additionally, it can help you understand your customers’ needs better and tailor your products or services to meet those needs. In my opinion, the goal is not just to compete, but to provide value that sets you apart. Reliable sources lyke Gartner Insights, Forrester are only the first step

?? Assessing competitors' reviews is super cool! It's not just about what they're doing right or wrong; it's a window into what customers really care about. ???♂? AI tools can help us dig through tons of feedback, spotting patterns and sentiments that might otherwise be missed. But here’s the cool part: it's all about turning this info into something meaningful. We must focus on understanding the heart and soul of customer needs and then tailoring our offerings to hit those sweet spots. Change "competing" to "enhancing people's lives with our products or services". ?? IMHO, that’s where the real magic happens!

Learning from competitors' mistakes is easy to be said than done. Not all their mistakes are known. I'd rather focus on assessing your own success and mistakes and improve upon them.

In a competitor's marketing strategy, many times Enterprise Software firms will tout partnerships, integrations, or inception of large engagements with new or existing customers. Where did the press stop? Critical areas not supported or initiatives no longer discussed are places to dig in and find a competitive edge. Connect with your prospects mentioned and inquire if the future that was heralded became reality.

Apple learned from its competitors in the smartphone market. While they were focusing on feature-packed, complex devices, Apple realized that user experience was being neglected. iPhone with a focus on simplicity and usability, which was a huge success. Google observed that early search engines like Yahoo and AltaVista were cluttering their homepages with ads and various services. Google kept their homepage extremely simple with just a search bar Netflix learned from Blockbuster’s mistakes of ignoring the shift towards digital media. They saw the potential of online streaming and successfully transitioned from a DVD rental service to a streaming giant

???♂? Learning from competitors' oops moments is like being a marketing detective! Sounds like a great idea, however, they are not usually there for everyone. ?? However, if we got access to them, this is the moment when AI steps in - it helps us sift through loads of info, pinpointing where things might have gone sideways for them. But the real bonus here? Using these insights to dodge similar pitfalls and up our own game. ?? It's not about gloating over their mistakes (of course); it’s about evolving our strategies to be more user-focused, simpler, and more in tune with what people want. ?? It's a mix of smart tech and genuine empathy that makes our marketing resonate with humanity. That's the real win!

No matter your actual position, review and employ the Second Mover Advantage. You have information and learnings you can apply without suffering the setbacks yourself. Avoid the pitfalls and delays you've uncovered, and avoid clear feature comparison where you're not as competitive.

My advice is don't spend too much time analyzing your competitors' marketing strategies! We tried that in the past. It doesn't work so well. It's not the magic bullet that people make it out to be. Your product is different than their product. Your installed base of customers is different. So are your core competencies and culture. Besides, from the outside it looks like your competitors are doing amazing marketing. The grass is always greener on the other side! What you don't see are all of the campaigns that failed and the wasted dollars. Instead build a strong data culture. Measure EVERYTHING. Then you can chart your own path, with your own marketing strategies, and measure what works for your customers and for your product.

My advise is dont waste your energy looking into competition, you will be distracted from your real value prop. Focus on your identify and brand. But learn from competition and don't follow the trend and get distracted.

0. Read all strategies and then make up your various ones to implement or try out until market fit. 1. When it’s a blue ocean space, one has to further invent new ways to deliver to the end user or client. Thinking outside the box is the way to go when it has not been done before or one is not following the status quo and delivering deep tech market upsetting solution. Painful and lonely as it maybe because there’s no ‘uncle Bob’ to call, you keep on plodding along ….

Marketing can be very telling of the contract size that your competitor is pursuing and whether they're targeting the same market, or you are up or down-market from them. Focus on your competitive advantages where they're outside of their sweet spot and are less competitive in features and cost.

In Enterprise Software space, mastering the client's industry vertical & domain is key to articulating the pain points exactly how the client would define it and then develop your value proposition that best appeals to your target audience. Thought Leadership is key to staying above competition so that you surpete and not compete