What can you do when clients lack commitment or motivation for coaching?

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Coaching is a collaborative process that requires both the coach and the client to be engaged, committed, and motivated. However, sometimes clients may lack the enthusiasm, drive, or willingness to follow through with the coaching goals, actions, or feedback. This can be frustrating and challenging for coaches, who may wonder how to deal with such situations and help their clients achieve their desired outcomes. In this article, we will explore some possible reasons why clients may lose commitment or motivation for coaching, and what you can do as a coach to address them and re-engage your clients.

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1 Identify the root cause

The first step to deal with clients who lack commitment or motivation for coaching is to identify the root cause of their disengagement. There could be various factors that influence their attitude, such as personal, professional, or environmental issues, unrealistic or unclear expectations, conflicting or competing priorities, lack of trust or rapport, resistance to change, or fear of failure. As a coach, you can use powerful questions, active listening, and empathy to explore the underlying reasons behind your client's lack of commitment or motivation, and help them to acknowledge and articulate them.

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Jen Laffin

Turning goal-SETTERS into goal-GETTERS | Accountability without angst | Linkedin Top Voice | Keynote Speaker | Flight School Podcast | Goal Getters Club | DIY Influence Mindset Mentor
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I have found that helping a client get a clear WHY behind their coaching experience helps provide an anchor for the rest of our work. When a client’s enthusiasm or focus dips, we revisit their why to regroup and recommit.

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2 Review the coaching agreement

The second step to deal with clients who lack commitment or motivation for coaching is to review the coaching agreement that you established at the beginning of the coaching relationship. The coaching agreement is a document that outlines the roles, responsibilities, expectations, goals, and boundaries of both the coach and the client. It also defines the frequency, duration, format, and methods of communication and feedback for the coaching sessions. By reviewing the coaching agreement, you can remind your client of the purpose and value of coaching, clarify any misunderstandings or misalignments, and renegotiate any aspects that need to be adjusted or updated.

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Jen Laffin

Turning goal-SETTERS into goal-GETTERS | Accountability without angst | Linkedin Top Voice | Keynote Speaker | Flight School Podcast | Goal Getters Club | DIY Influence Mindset Mentor
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These are some of the important reasons why every coaching arrangement needs a coaching agreement. It represents the expectations for both the coach and the client.

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3 Reinforce the benefits and outcomes

The third step to deal with clients who lack commitment or motivation for coaching is to reinforce the benefits and outcomes that coaching can offer them. Sometimes clients may lose sight of the bigger picture or the long-term vision that they want to achieve through coaching, and focus on the difficulties or obstacles that they face in the present. As a coach, you can help your client to reconnect with their vision, values, and goals, and highlight the positive impact that coaching can have on their personal and professional development, performance, and satisfaction. You can also celebrate their progress and achievements, and acknowledge their strengths and potential.

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4 Challenge and support

The fourth step to deal with clients who lack commitment or motivation for coaching is to challenge and support them in a balanced and respectful way. As a coach, you can use various techniques and tools to challenge your client to step out of their comfort zone, overcome their limiting beliefs, and take action towards their goals. For example, you can use feedback, reframing, scaling, or accountability to help your client to gain new perspectives, assess their current situation, and commit to specific and measurable actions. At the same time, you can also provide support and encouragement to your client, by creating a safe and trusting space, expressing empathy and compassion, and offering resources and guidance.

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5 Collaborate and co-create

The fifth step to deal with clients who lack commitment or motivation for coaching is to collaborate and co-create with them throughout the coaching process. Coaching is not a one-way or directive approach, but a partnership that involves mutual respect, trust, and responsibility. As a coach, you can involve your client in every aspect of the coaching process, such as setting the agenda, defining the goals, exploring the options, designing the actions, and evaluating the results. By doing so, you can increase your client's ownership, involvement, and empowerment, and foster a sense of autonomy, competence, and relatedness.

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6 Refer or terminate

The sixth and final step to deal with clients who lack commitment or motivation for coaching is to refer or terminate the coaching relationship if necessary. Sometimes, despite your best efforts and intentions, you may realize that coaching is not the right solution or fit for your client at this moment. This could be because your client has deeper or unresolved issues that require a different type of intervention, such as therapy or counseling, or because your client is not ready or willing to change or grow. As a coach, you have a professional and ethical obligation to act in the best interest of your client, and to respect their autonomy and dignity. Therefore, you may need to refer your client to another professional or service that can better meet their needs, or terminate the coaching relationship with honesty and integrity.

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Jen Laffin

Turning goal-SETTERS into goal-GETTERS | Accountability without angst | Linkedin Top Voice | Keynote Speaker | Flight School Podcast | Goal Getters Club | DIY Influence Mindset Mentor
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It is impossible to coach someone who doesn’t want to be coached. After all other avenues have been exhausted, it may be necessary to end the coaching relationship and refer the client for other professional services such as therapy (if necessary).

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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PJ Jackson

Personal Transformation Consultant || TEDx Master Coach || Author || Applied Scientist || Former Aerospace Engineer || Emergenetics || ValuesJammer
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In any relationship it’s critical to realize if the timing is right. Just because someone thinks they need a personal coach, doesn’t mean they are ready to make any changes. I had a client once who needed to work through some old relationship issues, he needed to talk about it a lot. After a few sessions I knew we were not moving forward, more just circling back around to the same stories. At the end of a session I suggested that if he didn’t have anything positive to talk about next time, then moving forward, maybe we shouldn’t talk anymore. When his next session was scheduled, he called in and was silent. I waited a few minutes and asked why? He responded, “well you said if I didn’t have anything positive to say I shouldn’t talk.”

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What can you do when clients lack commitment or motivation for coaching?

1

2

3

4

5

6

7

1 Identify the root cause

2 Review the coaching agreement

3 Reinforce the benefits and outcomes

4 Challenge and support

5 Collaborate and co-create

6 Refer or terminate

7 Here’s what else to consider

Personal Coaching

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What can you do when clients lack commitment or motivation for coaching?

1

2

3

4

5

6

7

1 Identify the root cause

2 Review the coaching agreement

3 Reinforce the benefits and outcomes

4 Challenge and support

5 Collaborate and co-create

6 Refer or terminate

7 Here’s what else to consider

Personal Coaching

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